Marketing Automation Architect – Journeys & Personalisation

nib; Auckland; Hybrid; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Free health insurance

Hybrid work environment

Generous leave policy

Parental leave support

Life insurance

Job summary

nib NZ is seeking a Marketing Automation Specialist to design, implement and optimize customer journeys across email, SMS, push and web channels using Salesforce Marketing Cloud. You will translate campaign requirements into data-led automations, manage audience segmentation, and ensure compliance and accessibility.

Collaborating with Marketing, Technology and Data teams, you’ll build templates, maintain data models, monitor performance and deliver actionable insights.

Qualifications

• Hands-on experience configuring and delivering automated campaigns across email and other channels.
• Ability to design audience segments and customer journeys using data-driven insights.
• Proven track record of managing marketing automation projects in a regulated environment.
• Experience with Journey Builder, Email Studio, Automation Studio and CloudPages.

Responsibilities

• Build, configure, test and deploy campaigns and automated communications across email, SMS, push notifications and other channels.
• Create and maintain templates, forms, landing pages, dynamic content, workflows, triggers and journeys.
• Define data requirements and build accurate audience selections and segments using SQL and platform tools.
• Own and continuously improve nib NZ’s marketing automation platform, ensuring reliability and scalability.
• Monitor performance, deliver insights and drive test-and-learn activities.

Skills

SQL

AMPscript

Journey Builder

Email Studio

Automation Studio

CloudPages

HTML/CSS

Data segmentation

Analytics

Stakeholder management

Tools

Salesforce Marketing Cloud

Tableau

Power BI

Snowflake

dbt

ETL tools

Google Analytics

Job description

nib NZ is seeking a Marketing Automation Specialist to design, implement and optimize customer journeys across email, SMS, push and web channels using Salesforce Marketing Cloud. You will translate campaign requirements into data-led automations, manage audience segmentation, and ensure compliance and accessibility.

Collaborating with Marketing, Technology and Data teams, you’ll build templates, maintain data models, monitor performance and deliver actionable insights.