Senior Digital Commerce Specialist

Air New Zealand; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

Air New Zealand is seeking a Senior Digital Commerce & Experience Specialist to sit at the intersection of data, product, and commercial performance. You will help teams make smarter, faster decisions grounded in evidence across web and app experiences.

You'll lead experimentation, work with GA4, GTM, and BigQuery, and partner with Product, UX, Design and Marketing to deliver measurable improvements across customer journeys and personalisation. This is a high-impact role in Auckland.

Qualifications

• 6+ years’ experience in digital optimisation, experimentation, or digital commerce roles.
• Proven track record of delivering measurable commercial impact through experimentation and optimisation.
• Advanced data literacy with the ability to self-serve using raw behavioural and commercial data (e.g. BigQuery/SQL).
• Ability to translate complex behavioural patterns into clear, decision-ready narratives.
• Strong hands-on expertise with GA4, Google Tag Manager, and BigQuery, including advanced SQL.
• Experience with experimentation platforms such as Optimizely or Adobe Target.
• Strong commercial acumen with the ability to size opportunities and prioritise effectively.

Responsibilities

• Translate customer behaviour and commercial signals into prioritised optimisation opportunities that improve conversion, revenue, and experience outcomes.
• Strengthen digital measurement across web and app, including GA4, Google Tag Manager, and scalable dataLayer architecture.
• Generate decision-ready insights using behavioural and commercial data, via BigQuery, to guide high-impact actions.
• Identify friction points and value gaps across acquisition, booking, and post-booking journeys to improve lifetime value.
• Lead optimisation prioritisation using quantified impact, ensuring focus on what delivers the greatest commercial return.
• Design and oversee A/B and multivariate experiments, applying CRO expertise to drive measurable uplift in performance.
• Partner with Product, UX, Design, and Marketing to deliver evidence-led improvements across journeys, messaging, and personalisation.

Skills

Digital optimisation

Experimentation

Digital commerce

Data literacy

GA4

Google Tag Manager

BigQuery

SQL

A/B testing

Tools

GA4

Google Tag Manager

BigQuery

SQL

Job description

Kia ora!

Shape how millions of customers experience Air New Zealand and turn insight into measurable commercial impact. This is your opportunity to influence decisions that directly improve conversion, customer journeys, and long-term value at scale.

As a Senior Digital Commerce & Experience Specialist, you will sit at the intersection of data, product, and commercial performance, helping teams make smarter, faster decisions grounded in evidence. This opportunity has arisen following an internal move within the team, reflecting the growth and development opportunities we encourage at Air New Zealand. You’ll be embedded in a cross-functional squad while contributing to chapter-wide standards that ensure consistent, high-quality customer and commercial outcomes across our digital experiences.

How you’ll make an impact

• Translate customer behaviour and commercial signals into prioritised optimisation opportunities that improve conversion, revenue, and experience outcomes
• Strengthen digital measurement across web and app, including GA4, Google Tag Manager, and scalable, privacy-compliant dataLayer architecture
• Generate decision-ready insights using behavioural and commercial data, via BigQuery, to guide high-impact actions
• Identify friction points and value gaps across acquisition, booking, and post-booking journeys to improve lifetime value
• Lead optimisation prioritisation using quantified impact, ensuring focus on what delivers the greatest commercial return
• Design and oversee A/B and multivariate experiments, applying CRO expertise to drive measurable uplift in performance
• Partner with Product, UX, Design, and Marketing to deliver evidence-led improvements across journeys, messaging, and personalisation

What you’ll bring

• 6+ years’ experience in digital optimisation, experimentation, or digital commerce roles, ideally in performance-driven environments
• Proven track record of delivering measurable commercial impact through experimentation and optimisation
• Advanced data literacy, with the ability to self-serve using raw behavioural and commercial data (e.g. BigQuery/SQL), leveraging AI tools where appropriate to accelerate analysis and uncover non-obvious insights
• Ability to synthesise complex behavioural patterns into clear, compelling narratives, translating ambiguity into simple, decision-ready stories that influence stakeholders and drive evidence-based decision making across teams
• Strong hands-on expertise with GA4, Google Tag Manager, and BigQuery, including advanced SQL
• Experience with experimentation platforms such as Optimizely or Adobe Target
• Strong commercial acumen, with the ability to size opportunities and prioritise effectively

If you bring most of this experience, along with transferable skills and the drive to grow, we’d love to hear from you.

Ready for take-off?
If you’re motivated by turning data into action, influencing at scale, and delivering meaningful commercial outcomes, this is your chance to shape the future of digital commerce at Air New Zealand.

Applications close 12th August 2026.

Additional Information

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."