Senior Solution Marketing Manager, Manufacturing (Hybrid)

Workday; Norway; Hybrid; NOK 1,332,000 - 1,998,000; Full time

Job summary

Workday is seeking a Sr. Manager of Solution Marketing for the Manufacturing Industry to lead positioning, messaging, and content development for enterprise cloud apps. You will drive awareness and customer demand at scale, collaborating with Sales, GTM, and Marketing partners globally.

The role emphasizes strategic storytelling, alignment with market shifts, and building buyer personas while partnering with campaigns to accelerate adoption across manufacturing sub-segments.

Qualifications

• 8+ years product/solutions/services marketing experience in Cloud HCM, WFM and ERP.
• 5+ years in manufacturing industry.
• Strong written, oral communication, storytelling skills and ability to persuasively present to varied audiences.
• Advanced PowerPoint skills.

Responsibilities

• Work with Sales Go to Market & Marketing partners to create solution messaging and positioning for the manufacturing industry with a focus on heavy/industrial manufacturing.
• Continually evaluate and evolve differentiated messaging to align with market shifts and devise innovative ways to equip sales presales & marketing teams.
• Assess sales training requirements for new and existing industry and solution offerings, partner with sales enablement to define curriculum and secure stakeholder support.
• Develop buyer personas in manufacturing and solution content for new and existing offerings.
• Partner with Global Campaigns (Demand Generation) to create compelling content focused on manufacturing throughout the marketing funnel.
• Design targeted manufacturing industry messages and content strategy.
• Support and scale sub-industries within manufacturing.
• Build strong relationships across Workday functional global and regional teams to drive awareness.
• Partner with customer advocacy to tell compelling manufacturing customer stories and successes.

Education

BS/BA degree or equivalent work experience

Tools

PowerPoint

Job description

Workday is seeking a Sr. Manager of Solution Marketing for the Manufacturing Industry to lead positioning, messaging, and content development for enterprise cloud apps. You will drive awareness and customer demand at scale, collaborating with Sales, GTM, and Marketing partners globally.

The role emphasizes strategic storytelling, alignment with market shifts, and building buyer personas while partnering with campaigns to accelerate adoption across manufacturing sub-segments.