Senior Digital Marketing Manager, Events - Hybrid Growth Lead

Workday; Norway; Hybrid; NOK 1.278.000 - 1.917.000; Vollzeit

Zusammenfassung

Workday is looking for a Sr. Digital Marketing Manager, Events to lead digital experiences for in-person, hybrid and digital events. You will drive registration, engagement and conversion across cross-functional teams and use UX, SEO, analytics, and marketing tech to optimize outcomes.

You will define strategies, mentor junior team members, and stay ahead of industry trends while coordinating closely with Events and Creative teams to ensure a connected attendee journey.

Qualifikationen

• 8+ years of experience in event digital marketing and a Bachelor’s degree.
• Proficient across digital marketing areas including UX SEO social media and analytics.
• Proven program management skills across cross-functional teams.

Aufgaben

• Define strategy and plan for digital experiences driving event registrations.
• Lead cross-functional teams to market Workday events to prospective attendees.
• Use UX research A/B testing and analytics to drive improvements.
• Define engagement and conversion metrics and optimize performance.
• Mentor junior Digital Marketing Managers.

Kenntnisse

Event digital marketing

Cross-functional collaboration

UX/SEO/Analytics

Ausbildung

Bachelor's degree

Tools

AEM

Adobe Analytics

Workfront

Jira

Jobbeschreibung

Workday is looking for a Sr. Digital Marketing Manager, Events to lead digital experiences for in-person, hybrid and digital events. You will drive registration, engagement and conversion across cross-functional teams and use UX, SEO, analytics, and marketing tech to optimize outcomes.

You will define strategies, mentor junior team members, and stay ahead of industry trends while coordinating closely with Events and Creative teams to ensure a connected attendee journey.