Lifecycle Marketing Manager: Build Journeys & Retention

Octopus Legacy; London; Hybrid; NOK 761,000 - 1,142,000; Full time

Benefits offered by this job

Hybrid work: 3 days in London Bridge,

Worldwide remote up to 4 weeks per год

Life insurance, health insurance

Cycle to Work Scheme

Volunteer fundraising matching up to £

Job summary

Octopus Legacy is seeking a Lifecycle Marketing Manager to build our post-registration and post-purchase experiences from the ground up. You’ll craft tailored journeys, set segments, and test communications across formats to drive retention and growth.

You’ll own the referral engine, experiment framework, and collaboration with product, sales and design to improve value and lifetime revenue for customers in a fast-growing, mission-driven environment.

Qualifications

• Proven lifecycle marketing experience across acquisition, engagement and retention.
• Experience building from scratch, not just optimisation or strategy.
• Experience marketing to both open and closed books of customers.
• Customer-first instinct and strong communication skills.
• Hands-on experience using Klaviyo or similar platforms (Braze, Iterable).
• Strong testing mindset with a data-driven approach.

Responsibilities

• Build email, SMS and letter journeys from scratch for registered but not yet bought and for customers who purchased.
• Design segmentation and journey architecture with life-stage triggers.
• Test and improve communications to drive retention, referrals and lifetime value.
• Use customer data for segmentation strategies and predictive models.
• Collaborate with product, sales and design to optimise journeys and content delivery.
• Develop and optimise the customer referral programme and its messaging.

Skills

Lifecycle marketing

Klaviyo

Braze

Iterable

Email marketing

SMS marketing

Tools

Klaviyo

Braze

Iterable

Job description

Octopus Legacy is seeking a Lifecycle Marketing Manager to build our post-registration and post-purchase experiences from the ground up. You’ll craft tailored journeys, set segments, and test communications across formats to drive retention and growth.

You’ll own the referral engine, experiment framework, and collaboration with product, sales and design to improve value and lifetime revenue for customers in a fast-growing, mission-driven environment.