EMEA Growth & Partnerships Marketing Lead

Cognition; London; On-site; NOK 1,119,000 - 1,679,000; Full time

Job summary

Cognition is seeking an experienced enterprise B2B GTM leader to own the end-to-end marketing motion for EMEA, shaping brand presence, demand generation, and partner marketing to scale pipeline with developers, technical buyers, and enterprise decision-makers.

In this builder role, you’ll localize global programs, develop co-marketing with resellers and SIs, and track pipeline impact while elevating Cognition as a credible, market-leading player across the EMEA ecosystem.

Qualifications

• 5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles.
• Fluent in English; able to operate credibly in both cultures and navigate the nuances of each.
• Experienced across a mix of demand generation, field marketing, partner marketing, and events — not a specialist role
• Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances
• A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently
• Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences
• Collaborative and low-ego

Responsibilities

• Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.
• Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.
• Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.
• Localize core positioning and messaging for the EMEA market, working closely with product marketing.
• Lead EMEA events strategy, including owned events and third-party sponsorships, in partnership with global programming.
• Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.
• Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly
• Track and report on pipeline contribution and marketing performance for the region.

Skills

GTM strategy

Enterprise B2B

EMEA marketing

Partner marketing

Job description

Cognition is seeking an experienced enterprise B2B GTM leader to own the end-to-end marketing motion for EMEA, shaping brand presence, demand generation, and partner marketing to scale pipeline with developers, technical buyers, and enterprise decision-makers.

In this builder role, you’ll localize global programs, develop co-marketing with resellers and SIs, and track pipeline impact while elevating Cognition as a credible, market-leading player across the EMEA ecosystem.