Lifecycle Campaign Manager - Digital Customer Success

Workday; Norway; Hybrid; NOK 1,299,000 - 1,949,000; Full time

Job summary

Workday is seeking a Lifecycle Campaign Manager within Digital Customer Success to design and deliver omnichannel post-purchase engagements. You will build campaigns for onboarding, adoption, and renewal programs with hands-on email automation, journey building, personalization, and audience segmentation.

You will collaborate with CX, marketing operations, and systems teams to bring compelling digital programs to life across channels, ensuring brand voice and asset quality while driving adoption

Qualifications

• 5+ years in lifecycle engagement focusing on adoption and retention.
• 5+ years proofreading and copy editing.
• 2+ years with marketing automation and customer success systems (Marketo, Gainsight, Salesforce).
• 2+ years HTML coding, automated journeys, A/B testing, and audience queries.

Responsibilities

• Develop integrated messaging campaigns and journeys across channels.
• Create communications based on digital success roadmap.
• Write briefs and manage feedback to build assets driving adoption.
• Ensure brand voice and design align with the customer journey.
• Support omni-channel digital CS strategy including email, chat.
• Maintain triggered and transactional communications across devices.
• Collaborate on program improvements for referrals and loyalty.
• Build integrations between Marketo, Salesforce, Gainsight for targeting.
• Lead data flow requests to meet communication goals.
• Run deliverability and bounce/block reports; iterate.
• Monitor channel performance and run A/B tests; optimization.

Skills

Email automation

HTML

A/B testing

Customer experience

Copywriting

Data analysis

Marketing automation

Cross-functional collaboration

Tools

Marketo

Gainsight

Salesforce

Adobe Experience Manager

Job description

Lifecycle Campaign Manager - Digital Customer Success

Your work days are brighter here.

At Workday it all began with a conversation over breakfast. When our founders met at a sunny California diner they came up with an idea to revolutionize the enterprise software market. And when we began to rise one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since the happiness development and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee‑centric collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people communities and the planet while still being profitable. Feel encouraged to shine however that manifests: you don’t need to hide who you are. You can feel the energy and the passion it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Digital Customer Success (DCS) team has recently formed to support Workday's continued effort to scale and further advance our customer's experience. This newly established team will drive adoption increase value drive customer advocacy and mitigate risk across all segments and Workday products by designing building iterating and maintaining digital programs and products globally. Digital Success is a key priority for our business and being part of this fast growing innovative and results oriented team will get broad visibility and provide an excellent opportunity to grow.

About the Role

The role of the Lifecycle Campaign Manager is to collaborate closely with cross‑functional teams and is responsible for building and delivering amazing omnichannel post‑purchase customer engagements. This critical role is delivering best‑class communications supporting digital lifecycle experiences such as onboarding adoption and renewal programs.

The ideal candidate has hands‑on skills & expertise with email automation tools and features like journey builders personalization tools and customer segmentation platforms. You have a keen ability to understand business requirements and deliver high quality work. You will work closely with customer experience marketing operations and systems teams to bring compelling digital programs to life.

Key Responsibilities

• Develop integrated messaging campaigns and journeys in email push Community and other emerging channels.
• Create new customer communications based on the requirements of digital success roadmap.
• Write creative briefs aligned to digital success programs and handle feedback processes with key partners to build compelling digital assets that drive adoption and retention.
• Ensure that our brand voice and aesthetic are reinforced through design and copy choices and implemented in a way that increases adoption customer value and the ability to retain customers.
• Support the execution and growth of an omni‑channel digital customer success strategy including email in‑tenant chat and new emerging channels.
• Maintain update and create triggered and transactional communications and notification ensuring events are firing correctly content is rendering appropriately across different email and device clients links are functioning as expected and messaging aligns with the customer journey.
• Collaborate and implement program improvements for broader lifecycle initiatives including referrals loyalty programs subscriber retention and blog content.
• Build and maintain integrations between systems like Marketo Salesforce Gainsight etc to improve target audience internal visibility and governance.
• Lead requesting additional data flows in or out of the different data centers to deliver on desired customer communication goals.
• Run deliverability rates bounce/block reports and constantly iterate and approve.
• Monitor and report on performance of channels and A/B tests of campaigns finding opportunities for improvement based on engagement deliverability etc.

About You

Basic Qualifications

• 5+ years of experience in a similar lifecycle engagement role with a specific focus on building campaigns for Customer Success / Customer Experience organization driving customer adoption and retention
• 5+ years experience of proofreading and copy editing
• 2+ years of experience with marketing automation and customer success systems like Marketo Gainsight Salesforce Adobe Experience Manager and others
• 2+ years of experience working in an environment with HTML coding automated customer journeys A/B testing and audience queries.

Other Qualifications

• Strong attention to detail especially under pressure
• Proven knowledge/understanding of marketing methodologies and customer experience frameworks including accessibility requirements client limitations (Outlook Gmail etc) and device limitations.
• Excellent interpersonal skills and ability to work optimally across departments and teams
• Analytical data driven approach with knowledge of email performance metrics and calculations and experience with business intelligence tools such as Tableau.
• Excellent writing skills with the ability to create compelling and engaging customer experiences
• Experience in the SaaS industry
• Experience producing lifecycle marketing campaigns for Customer Success Customer Experience or similar functions
• Well organized and able to prioritize amongst numerous projects and tasks
• Ability to work in a fast‑paced environment and go above and beyond to meet committed goals on deadline
• Intellectual curiosity with a focus on optimization and continuous improvement through a test lear and iterate mentality.

Workday Pay Transparency Statement - United States

The annualized base salary ranges for the primary location and any additional locations in the United States (US) are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role‑specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workday’s comprehensive benefits please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $135100 - $202700

Additional US Location(s) Base Pay Range: $107500 - $202700

Our Approach to Flexible Work

With Flex Work we’re combining the best of both worlds: in‑person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in‑office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote 'home office' roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law

Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.