EMEA B2B Influencer Marketing Lead

GreenLight Workforce Solutions Inc; London; On-site; NOK 1,133,000 - 1,763,000; Part time

Job summary

OpenAI is hiring a fixed-term FTC B2B Influencer Marketing Lead, EMEA, to build and scale influencer capability across Europe, starting with the UK, France, and Germany. You will own the strategy and hands-on delivery, developing local creator networks and translating regional priorities into market-relevant programmes.

You will define the operating model, onboard agencies, partner with PHD for amplification, and collaborate with GTM teams to measure impact and drive growth across Europe.

Qualifications

• 8+ years of experience in influencer marketing, creator partnerships, B2B content, or developer marketing.
• Experience building influencer programmes for developer or technical audiences.
• Ability to lead zero-to-one programs and operate with cross-functional teams.

Responsibilities

• Own the EMEA B2B influencer marketing strategy across KW, BDM, and developer audiences.
• Build a credible bench of developer creators, technical educators, open-source voices, AI builders, and community leaders across Europe.
• Design programmes for UK, France, and Germany balancing regional consistency with local language and culture.
• Source, evaluate, and manage creator relationships including outreach, briefing, negotiation, and contracting.
• Design curated creator programmes and experiences that deepen relationships over time.
• Build an always-on creator portfolio alongside launches and activations.
• Partner with agencies and media to ensure paid amplification and measurement.
• Operationalise the influencer process from intake to post-campaign learning.

Skills

Influencer marketing

Creator partnerships

B2B content

Developer marketing

Job description

OpenAI is hiring a fixed-term FTC B2B Influencer Marketing Lead, EMEA, to build and scale influencer capability across Europe, starting with the UK, France, and Germany. You will own the strategy and hands-on delivery, developing local creator networks and translating regional priorities into market-relevant programmes.

You will define the operating model, onboard agencies, partner with PHD for amplification, and collaborate with GTM teams to measure impact and drive growth across Europe.