Head of EMEA Marketing

Cognition; London; On-site; NOK 1,119,000 - 1,679,000; Full time

Job summary

Cognition is seeking an experienced enterprise B2B GTM leader to own the end-to-end marketing motion for EMEA, shaping brand presence, demand generation, and partner marketing to scale pipeline with developers, technical buyers, and enterprise decision-makers.

In this builder role, you’ll localize global programs, develop co-marketing with resellers and SIs, and track pipeline impact while elevating Cognition as a credible, market-leading player across the EMEA ecosystem.

Qualifications

• 5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles.
• Fluent in English; able to operate credibly in both cultures and navigate the nuances of each.
• Experienced across a mix of demand generation, field marketing, partner marketing, and events — not a specialist role
• Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances
• A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently
• Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences
• Collaborative and low-ego

Responsibilities

• Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.
• Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.
• Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.
• Localize core positioning and messaging for the EMEA market, working closely with product marketing.
• Lead EMEA events strategy, including owned events and third-party sponsorships, in partnership with global programming.
• Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.
• Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly
• Track and report on pipeline contribution and marketing performance for the region.

Skills

GTM strategy

Enterprise B2B

EMEA marketing

Partner marketing

Job description

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

The Role

Cognition is building momentum internationally, and this role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for EMEA — from how we show up in the market to how we generate pipeline and build the Cognition brand with developers, technical buyers, and enterprise decision-makers.

This is a builder role. You'll work closely with HQ marketing and our EMEA Country Head to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to audiences .

What You’ll Do

• Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.

• Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.

• Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.

• Localize core positioning and messaging for the EMEA market, working closely with product marketing.

• Lead EMEA events strategy, including owned events and third-party sponsorships, in partnership with global programming.

• Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.

• Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly

• Track and report on pipeline contribution and marketing performance for the region.

What Success Looks Like

• Cognition has a credible, consistent brand presence in the Japanese market

• Partner marketing is a meaningful and measurable pipeline channel

• Key SI and platform partners can tell the Cognition story and are actively co-selling and co-marketing

• HQ and EMEA are tightly aligned on messaging, programs, and priorities

• Cognition becomes known as a serious player in the EMEA developer and enterprise ecosystem

You Should Be:

• 5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles.

• Fluent in English; able to operate credibly in both cultures and navigate the nuances of each.

• Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role

• Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances

• A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently

• Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences

• Collaborative and low-ego
  

Bonus Points:

• Experience in developer tools, AI/ML, or engineering productivity platforms

• Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)

• Existing relationships with key EMEA SIs and resellers

Equal Opportunity

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.