Web Performance Manager (6-month Fixed-term Contract)

Devops Academy; Amsterdam; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Flex days

Office 3 days/week

Competitive salary

Job summary

Personio seeks a Web Performance Manager to boost regional web experiences across UKI and Benelux. You’ll partner with Marketing, PMM, Content, and Tech to drive performance, CRO and conversion-focused pages. The 6‑month fixed-term role requires 3 days in the Amsterdam office with flexible remote days, and a data-driven, UX‑minded approach.

You’ll analyse metrics, support page builds, campaigns and localisation, and stay ahead on AI-driven web practices to deliver measurable business impact.

Qualifications

• 3+ years’ experience in web performance, CRO, digital marketing, or website operations.
• Analytical and experimentation skills with data-driven mindset.
• Hands-on web execution with landing/campaign page experience.
• Commercial mindset linking web metrics to pipeline and regional impact.
• Collaborative in cross-functional marketing and technical teams.
• Comfort with CMS platforms and analytics tools.

Responsibilities

• Monitor regional web performance and insights to identify opportunities.
• Act as primary web contact for UKI and Benelux Marketing teams.
• Plan, build and optimise regional web pages and campaign destinations.
• Contribute to experimentation and CRO efforts with region-specific learnings.
• Apply UX principles to improve clarity, usability, and conversion.
• Provide regional inputs into reporting and momentum-building insights.
• Explore AI-enabled web practices to enhance performance and workflows.

Skills

Web performance

CRO

Data analysis

Experimentation

UX thinking

Cross-functional collaboration

Tools

Contentful

HubSpot

Webflow

GA4

Looker

Amplitude

VWO

HockeyStack

Job description

Web Performance Manager (6-month Fixed-term Contract)

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?

This role requires 3 days per week in the office and is based in Dublin, London or Amsterdam.

If you're keen to turn insight into impact and enjoy being hands-on with high-performing digital experiences, a marketing career at Personio could be an ideal fit. You’ll play a direct role in driving demand, improving conversion, and accelerating growth in our priority regions. Join us to help shape how regional audiences experience Personio across the website and turn engagement into meaningful business outcomes.

As our Web Performance Manager, you’ll be a hands-on individual contributor responsible for improving web performance across our UKI and Benelux markets. Acting as the primary web partner for regional teams, you’ll analyse performance, build and optimise pages, support campaign activation, and advise on optimisation opportunities. This role connects web strategy with regional commercial impact through data-led optimisation, experimentation, UX thinking, and emerging AI-driven approaches.

Role Responsibilities: What You'll Do

Performance Monitoring & Insight: You track and analyse regional web performance across metrics such as conversion rate, traffic quality, engagement, MQLs, SQLs, and pipeline, combining quantitative data with qualitative insight (journey analysis, user behaviour, feedback) to identify opportunities and friction points.

Regional Web Partnership: You act as the primary web contact for UKI and Benelux Marketing, PMM, Field Marketing, Content, and Performance teams- supporting page builds, localisation, and campaign activation while ensuring alignment with global web standards and priorities.

Page Builds & Campaign Delivery: You plan, build, and optimise regional web pages including campaign landing pages, event pages, paid media destinations, content hubs, and product-focused pages, working closely with Content, Design, and Engineering to deliver high-quality, conversion-focused experiences.

Optimisation & Experimentation: You contribute to experimentation and CRO efforts by identifying hypotheses, supporting A/B tests, analysing results, and highlighting region-specific performance differences and learnings

UX & Market Relevance: You apply UX principles and behavioural insight to improve clarity, usability, and conversion, ensuring regional messaging and experiences resonate with local audiences while maintaining brand consistency.

Analytics, Reporting & Momentum: You provide regional inputs into reporting and MBR processes, sharing clear insights, progress, and recommendations with regional and central stakeholders, and helping build positive momentum through visible wins and continuous improvement.

AI & Emerging Web Practices: You stay curious about shifts in the web landscape - including AI, evolving search behaviour, and LLM optimisation - and explore how AI can improve both web performance and day-to-day workflows, analysis, and execution.

Role Requirements: What You Need to Succeed

Experience: You have 3+ years’ experience in web performance, CRO, digital marketing, website operations, or a related hands-on role, ideally within B2B SaaS or multi-market environments.

Analytical & Experimentation Skills: You’re confident analysing web and funnel performance using quantitative and qualitative data, and have experience supporting or running experiments to improve conversion and business outcomes.

Hands-on Web Execution: You’ve personally built and optimised landing pages, campaign pages, or site components, with a strong eye for detail, UX, and performance.

Commercial Mindset: You can clearly connect web performance metrics to pipeline, revenue, and regional business impact, prioritising work based on outcomes rather than activity.

Collaboration & Communication: You’re an outgoing, proactive partner who works well with regional marketing teams and cross-functional stakeholders, using insight and data to influence decisions.

Technical Proficiency: You’re comfortable working in CMS platforms such as Contentful, HubSpot, or Webflow, and familiar with analytics and experimentation tools (e.g. GA4, Looker, Amplitude, VWO, HockeyStack or similar).

SEO, UX & AI Awareness: You understand SEO fundamentals, UX best practices, and are curious about AI-driven search and optimisation, applying these concepts pragmatically to improve performance and workflows.

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

At Personio, we value in-person collaboration while also offering flexibility. This role is office-based, with 3 days per week required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you’ll have 20 Flex Days per year to work remotely from other locations.Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years

Make an impact on the environment and society with 1 (fully paid) Impact Day

Receive generous family leave, child support, mental health support, and sabbatical opportunities

We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch

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