VP Sales New Utrecht

SurePay; Utrecht; Hybrid; EUR 180,000 - 250,000; Full time

Benefits offered by this job

Competitive salary plus incentive

8% personal benefits budget

25 holidays

Hybrid working setup

MacBook Pro, iPhone, and tools

Travel costs covered

Pension plan

Job summary

SurePay, a leading account verification platform, is seeking a battle-tested VP of Sales to own and optimize our new ARR engine across Europe and the US. You will audit pipelines, coach in the trenches, and drive end-to-end revenue growth in a fast-scaling fintech/regtech environment.

You will lead a multidisciplinary team, enforce a standardized deal-inspection framework, and collaborate across Product, Marketing, and Customer Success to sharpen ICPs and ensure clean handoffs.

Qualifications

• 8+ years of B2B SaaS enterprise sales experience, preferably fintech/regtech.
• Proven track record in leading and scaling international sales teams.
• Expertise with MEDDPICC and CRM hygiene.
• Strong cross-functional collaboration with product, marketing, and customer success.
• Ability to drive disciplined pipeline and accurate forecasts.

Responsibilities

• Take end-to-end ownership of new ARR across Europe and North America.
• Audit pipeline and implement a standardized deal-inspection framework (MEDDPICC).
• Lead, motivate, and manage a multidisciplinary team (BD, Sales, Partnerships).
• Collaborate with Product, Marketing, and CS to translate field feedback into roadmap.

Skills

B2B SaaS Enterprise Sales

MEDDPICC

Leadership

International Expansion

Pipeline Management

Job description

Founded in 2016, SurePay is the leading account verification platform, relied upon by 250+ banks and thousands of organizations, to prevent fraud, misdirected payments, and reputational damage. Headquartered in Utrecht, we are scaling our platform and our team across Europe and beyond.

About the role

We’ve spent the last two years actively shaping EU legislation to ensure our Account Verification Services (AVS) became the gold standard and are now expanding our product suite with fraud detection products, offering our customers a clear picture of transactions. We have outgrown the "blank canvas" startup phase, but we are not a rigid corporate machine. We are expanding our product suite and regional presence and for this next phase we are looking for a battle-tested VP of Sales to be the operational engine room leader, who will audit the pipeline immediately, rebuild discipline, coach in the trenches, and take full ownership of our new business ARR engine across Europe and the US. This includes:

• Drive New Business ARR: Take end-to-end ownership of new quota attainment across European and North American markets. Run and continue to build a scalable new revenue machine, for landing new markets, new banking logos and strategic
• Pipeline Audit & Deal Inspection: Implement and enforce a standardized deal-inspection framework (MEDDPICC). Clear phantom pipeline, establish objective stage criteria, unblock stalled complex negotiations, and provide accurate weekly and quarterly board forecasts.
• Lead, motivate, and inspire a multidisciplinary team (BD, Sales, Partnerships), driving a collaborative and high-performance culture, creating an A-Player hunter team.
• Cross-Functional Collaboration: Work alongside Product, Marketing, and Customer Success to translate field objections into product roadmap inputs, sharpen ICP definitions, and guarantee clean client handoffs.

About you

We are looking for a high-velocity, hands-on commercial builder. You have 8+ years of B2B SaaS Enterprise Sales Experience, (ideally in fintech/regtech) including a verifiable history of consistently closing and managing high-value, complex software deals. Also,

• Demonstrated track record leading and scaling commercial teams through international expansion.
• Sales Methodology Mastery: Deep, practical command of MEDDPICC. You know how to audit CRM hygiene down to the line item, test champion commitment, identify true economic buyers, and prevent late-stage drop-off.
• International Territory Knowledge: Practical operational experience navigating enterprise buying cycles, procurement processes, and cultural dynamics.
• The ability to motivate diverse teams, hold direct reports strictly accountable to inputs and pipeline metrics, and adjust guidance according to seniority and deal stage.
• Uncompromising bias for action. You identify structural bottlenecks before they show up on the end-of-quarter P&L.

What we offer

• Competitive salary + Incentive
• 8% personal benefits budget (use it on training, more time off, or your salary)
• 25 holidays
• Hybrid working setup
• MacBook Pro, iPhone, and all the tech you need
• Travel costs covered (NS Business Card)
• Pension plan