Vendor Marketing Manager

SoftwareOne; Amsterdam; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Base salary + bonus

Hybrid working model

Wellbeing & coaching access

Annual training budget

Extra time-off benefits

Public transport & bike leasing

Team events and office facilities

Job summary

SoftwareOne in Amsterdam is seeking a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. You will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, aligning vendor priorities with regional sales objectives.

You will own end-to-end execution of marketing activities across multiple vendors, collaborate with Sales and Pre‑Sales, manage MDF budgets, and report on ROI,

Qualifications

• Minimum 3+ years in B2B technology marketing.
• Experience managing multiple vendors simultaneously.
• Strong understanding of demand generation and pipeline marketing.
• Experience supporting revenue targets with sales teams.

Responsibilities

• Plan and execute integrated multi-channel campaigns to generate pipeline and revenue.
• Collaborate with Sales, SDRs, Pre-Sales, Alliances, and Vendors to align activities and assets.
• Own end-to-end campaign delivery, including planning, execution and reporting.
• Plan and deliver in-person and virtual events to drive engagement and pipeline.

Skills

B2B tech marketing

Vendor management

Demand generation

Sales collaboration

Budget management

Project management

Job description

Why SoftwareOne?

SoftwareOne is a global provider of software and cloud solutions. With a presence in over 70 countries and more than 12,000 professionals, we help organizations optimize software investments, modernize applications, and unlock the value of cloud, data, and AI.

Our people are at the core of everything we do. We enable collaboration across borders, continuous learning, and opportunities to grow in a fast-evolving technology landscape. Whether your focus is on technology, customer success, or business operations, your ideas matter, and your contributions make a difference.

Join a global team where you can build your skills, work with leading technologies, and make a real impact for our customers.

The role

• Are you interested in leading multi-vendor go-to-market strategies and driving measurable pipeline, revenue, and customer engagement through integrated, data-driven marketing initiatives?
• Do you thrive on collaborating with sales and vendor stakeholders while owning end-to-end campaign execution and optimizing marketing investments for maximum ROI and business impact?
• Are you keen to be part of a global IT company that strives to build a diverse and inclusive culture of equal opportunities?

Practical Information:

Location: Amsterdam, Netherlands | Reports to: Regional Marketing Lead for UKI & Benelux | Work Arrangement: Hybrid | Visa Requirements: Valid working visa for Netherlands | Language Requirements: fluent/professional Dutch and English, written and verbal

We are looking for a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. In this role, you will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, while ensuring strong alignment between vendor priorities, regional sales objectives, and customer demand. You will own the end-to-end execution of marketing activities across multiple vendors, act as the primary marketing point of contact for vendor stakeholders, collaborate closely with sales and pre‑sales teams, and manage MDF budgets with a strong focus on ROI and measurable impact.

Key Responsibilities:

• Demand Generation & Pipeline Growth: Plan and execute integrated multi‑channel campaigns (events, digital, email, webinars, and partner activities) to generate new pipelines, support existing opportunities, and track performance from MQL to revenue impact
• Cross‑Functional Collaboration: Collaborate closely with Sales, SDRs, Pre‑Sales, Alliances, and Vendors to align marketing activities with key initiatives, ensuring consistent messaging, strong campaign support, and effective use of sales assets
• Campaign Execution & Operations: Own end‑to‑end campaign delivery, including planning, execution, coordination, and reporting, ensuring campaigns are delivered on time, within budget, and with clear performance visibility
• Events & Field Marketing: Plan and deliver high‑quality in‑person and virtual events, managing logistics, promotion, and follow‑up to drive engagement, pipeline generation, and strong customer experience

What we need to see from you

• Proven experience in B2B technology marketing, ideally in a vendor or partner ecosystem
• Experience managing multiple vendors simultaneously
• Solid understanding of demand generation and pipeline marketing
• Experience working with sales teams and supporting revenue targets
• Ability to manage budgets, MDF, and report on ROI
• Strong project management and stakeholder management skills

Desirable:

• Experience with VMware, Broadcom, CrowdStrike, cybersecurity, or infrastructure vendors
• Experience in channel or partner‑led marketing
• Familiarity with CRM and marketing automation tools (g.Salesforce, HubSpot, Marketo)

Whatweoffer:

• Competitive compensation including base salary and a performance‑based bonus
• A flexible hybrid working model that supports balance and performance
• Strong wellbeing and mental‑health support, including access to coaching and mindfulness offers
• A rich learning culture with structured development opportunities and an annual training budget
• Rewarding time‑off benefits, including additional company leave and support during key life events
• Multiple mobility options such as public transport solutions, bike leasing
• A social workplace with great office facilities and regular team events

Job Function

Marketing & Channel

Accommodations

SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at [e-mail].

At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program.