Marketing Specialist Multivendor

PowerToFly; Amsterdam; On-site; EUR 50,000 - 70,000; Full time

Job summary

PowerToFly is seeking a Multivendor Marketing Specialist in Amsterdam to lead go-to-market strategies across key vendors. You will develop integrated marketing plans to drive pipeline, revenue, and customer engagement while collaborating closely with sales teams.

This hybrid role requires fluency in Dutch and English, along with the ability to execute data-driven campaigns and manage budgets effectively. Join a dynamic global IT company that values diversity and inclusion.

Qualifications

• Experience in leading multi-vendor marketing strategies.
• Strong proficiency in campaign execution and measurement.
• Ability to manage budgets effectively.

Responsibilities

• Plan and execute integrated multi-channel campaigns.
• Collaborate with sales, pre-sales, and alliances.
• Own end-to-end delivery of marketing campaigns.
• Plan and deliver high-quality events.

Skills

Data-driven marketing

Campaign management

Collaboration with sales teams

Budget management

Fluent Dutch and English

Job description

• Are you interested in leading multi-vendor go-to-market strategies and driving measurable pipeline, revenue, and customer engagement through integrated, data-driven marketing initiatives?
• Do you thrive on collaborating with sales and vendor stakeholders while owning end-to-end campaign execution and optimizing marketing investments for maximum ROI and business impact?
• Are you keen to be part of a global IT company that strives to build a diverse and inclusive culture of equal opportunities?

Practical Information

Location: Amsterdam, Netherlands | Reports to: Regional Marketing Lead for UKI & Benelux | Work Arrangement: Hybrid | Visa Requirements: Valid working visa for Netherlands | Language Requirements: fluent/professional Dutch and English, written and verbal

We are looking for a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. In this role, you will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, while ensuring strong alignment between vendor priorities, regional sales objectives, and customer demand. You will own the end-to-end execution of marketing activities across multiple vendors, act as the primary marketing point of contact for vendor stakeholders, collaborate closely with sales and pre-sales teams, and manage MDF budgets with a strong focus on ROI and measurable impact.

Key Responsibilities

• Demand Generation & Pipeline Growth: Plan and execute integrated multi-channel campaigns (events, digital, email, webinars, and partner activities) to generate new pipelines, support existing opportunities, and track performance from MQL to revenue impact
• Cross-Functional Collaboration: Collaborate closely with Sales, SDRs, Pre-Sales, Alliances, and Vendors to align marketing activities with key initiatives, ensuring consistent messaging, strong campaign support, and effective use of sales assets
• Campaign Execution & Operations: Own end-to-end campaign delivery, including planning, execution, coordination, and reporting, ensuring campaigns are delivered on time, within budget, and with clear performance visibility
• Events & Field Marketing: Plan and deliver high-quality in-person and virtual events, managing logistics, promotion, and follow-up to drive engagement, pipeline generation, and strong customer experience