Multivendor Marketing Specialist

SoftwareOne; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible hybrid working model

Wellbeing and mental-health support

Learning & development budget

Annual training budget

Generous time-off

Job summary

SoftwareOne is seeking a commercially driven Multivendor Marketing Specialist to lead go-to-market strategies across key vendors. You will build and deliver integrated vendor-led marketing plans that drive pipeline, revenue, and customer engagement, while ensuring alignment between vendor priorities, regional sales objectives, and customer demand.

You will own end-to-end marketing activities across multiple vendors, collaborate closely with sales and pre-sales teams, and manage MDF budgets with

Qualifications

• B2B technology marketing experience in a vendor/partner ecosystem.
• Proven ability to manage multiple vendors and campaigns simultaneously.
• Solid understanding of demand generation and pipeline marketing.
• Experience partnering with sales to hit revenue targets.
• Experience budgeting MDF and reporting ROI.

Responsibilities

• Plan and execute integrated multi-vendor campaigns to generate pipeline and revenue.
• Collaborate with Sales, SDRs, Pre-Sales, Alliances, and Vendors to align activities.
• Own end-to-end campaign delivery: planning, execution, coordination, reporting.
• Plan and deliver in-person and virtual events to drive engagement and pipeline.

Skills

B2B technology marketing

Vendor marketing

Campaign planning

Budget management

Stakeholder management

Sales collaboration

Tools

Salesforce

HubSpot

Marketo

CRM tools

Job description

• Are you interested in leading multi-vendor go-to-market strategies and driving measurable pipeline, revenue, and customer engagement through integrated, data-driven marketing initiatives?


• Do you thrive on collaborating with sales and vendor stakeholders while owning end-to-end campaign execution and optimizing marketing investments for maximum ROI and business impact?


• Are you keen to be part of a global IT company that strives to build a diverse and inclusive culture of equal opportunities?

Practical Information

Location: Amsterdam, Netherlands | Reports to: Regional Marketing Lead for UKI & Benelux | Work Arrangement: Hybrid | Visa Requirements: Valid working visa for Netherlands | Language Requirements: fluent/professional Dutch and English, written and verbal

We are looking for a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. In this role, you will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, while ensuring strong alignment between vendor priorities, regional sales objectives, and customer demand. You will own the end-to-end execution of marketing activities across multiple vendors, act as the primary marketing point of contact for vendor stakeholders, collaborate closely with sales and pre-sales teams, and manage MDF budgets with a strong focus on ROI and measurable impact.

Key Responsibilities

• Demand Generation & Pipeline Growth: Plan and execute integrated multi-channel campaigns (events, digital, email, webinars, and partner activities) to generate new pipelines, support existing opportunities, and track performance from MQL to revenue impact


• Cross-Functional Collaboration: Collaborate closely with Sales, SDRs, Pre-Sales, Alliances, and Vendors to align marketing activities with key initiatives, ensuring consistent messaging, strong campaign support, and effective use of sales assets


• Campaign Execution & Operations: Own end-to-end campaign delivery, including planning, execution, coordination, and reporting, ensuring campaigns are delivered on time, within budget, and with clear performance visibility


• Events & Field Marketing: Plan and deliver high-quality in-person and virtual events, managing logistics, promotion, and follow-up to drive engagement, pipeline generation, and strong customer experience

• Are you interested in leading multi-vendor go-to-market strategies and driving measurable pipeline, revenue, and customer engagement through integrated, data-driven marketing initiatives?


• Do you thrive on collaborating with sales and vendor stakeholders while owning end-to-end campaign execution and optimizing marketing investments for maximum ROI and business impact?


• Are you keen to be part of a global IT company that strives to build a diverse and inclusive culture of equal opportunities?

Practical Information

Location: Amsterdam, Netherlands | Reports to: Regional Marketing Lead for UKI & Benelux | Work Arrangement: Hybrid | Visa Requirements: Valid working visa for Netherlands | Language Requirements: fluent/professional Dutch and English, written and verbal

We are looking for a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. In this role, you will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, while ensuring strong alignment between vendor priorities, regional sales objectives, and customer demand. You will own the end-to-end execution of marketing activities across multiple vendors, act as the primary marketing point of contact for vendor stakeholders, collaborate closely with sales and pre-sales teams, and manage MDF budgets with a strong focus on ROI and measurable impact.

Key Responsibilities

• Demand Generation & Pipeline Growth: Plan and execute integrated multi-channel campaigns (events, digital, email, webinars, and partner activities) to generate new pipelines, support existing opportunities, and track performance from MQL to revenue impact


• Cross-Functional Collaboration: Collaborate closely with Sales, SDRs, Pre-Sales, Alliances, and Vendors to align marketing activities with key initiatives, ensuring consistent messaging, strong campaign support, and effective use of sales assets


• Campaign Execution & Operations: Own end-to-end campaign delivery, including planning, execution, coordination, and reporting, ensuring campaigns are delivered on time, within budget, and with clear performance visibility


• Events & Field Marketing: Plan and deliver high-quality in-person and virtual events, managing logistics, promotion, and follow-up to drive engagement, pipeline generation, and strong customer experience

Job Requirements

• Proven experience in B2B technology marketing, ideally in a vendor or partner ecosystem


• Experience managing multiple vendors simultaneously


• Solid understanding of demand generation and pipeline marketing


• Experience working with sales teams and supporting revenue targets


• Ability to manage budgets, MDF, and report on ROI


• Strong project management and stakeholder management skills

Desirable:

• Experience with VMware, Broadcom, CrowdStrike, cybersecurity, or infrastructure vendors


• Experience in channel or partner-led marketing


• Familiarity with CRM and marketing automation tools (g.Salesforce, HubSpot, Marketo)

Whatweoffer:

• Competitive compensation including base salary and a performance‑based bonus


• A flexible hybrid working model that supports balance and performance


• Strong wellbeing and mental‑health support, including access to coaching and mindfulness offers


• A rich learning culture with structured development opportunities and an annual training budget


• Rewarding time‑off benefits, including additional company leave and support during key life events


• Multiple mobility options such as public transport solutions, bike leasing


• A social workplace with great office facilities and regular team events

Company description

SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world‑class learning and development programs. Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global.