Vendor Marketing Lead: Multi-Vendor Demand Gen & Pipeline

SoftwareOne; Amsterdam; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Base salary + bonus

Hybrid working model

Wellbeing & coaching access

Annual training budget

Extra time-off benefits

Public transport & bike leasing

Team events and office facilities

Job summary

SoftwareOne in Amsterdam is seeking a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. You will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, aligning vendor priorities with regional sales objectives.

You will own end-to-end execution of marketing activities across multiple vendors, collaborate with Sales and Pre‑Sales, manage MDF budgets, and report on ROI,

Qualifications

• Minimum 3+ years in B2B technology marketing.
• Experience managing multiple vendors simultaneously.
• Strong understanding of demand generation and pipeline marketing.
• Experience supporting revenue targets with sales teams.

Responsibilities

• Plan and execute integrated multi-channel campaigns to generate pipeline and revenue.
• Collaborate with Sales, SDRs, Pre-Sales, Alliances, and Vendors to align activities and assets.
• Own end-to-end campaign delivery, including planning, execution and reporting.
• Plan and deliver in-person and virtual events to drive engagement and pipeline.

Skills

B2B tech marketing

Vendor management

Demand generation

Sales collaboration

Budget management

Project management

Job description

SoftwareOne in Amsterdam is seeking a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors. You will build and deliver integrated, vendor-led marketing plans that drive pipeline, revenue, and customer engagement, aligning vendor priorities with regional sales objectives.

You will own end-to-end execution of marketing activities across multiple vendors, collaborate with Sales and Pre‑Sales, manage MDF budgets, and report on ROI,