Multivendor Marketing Specialist: GTM & Demand Gen (Hybrid)

SoftwareOne; Amsterdam; Hybrid; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation

Hybrid working model

Wellbeing support

Learning budget

Additional leave

Mobility options

Office facilities

Job summary

SoftwareOne is seeking a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors, building integrated, vendor-led plans that drive pipeline, revenue, and customer engagement in Amsterdam. You will align vendor priorities with regional sales objectives and customer demand, while managing MDF budgets to maximize ROI.

You will own end-to-end marketing activities, collaborate with Sales, SDRs, Pre-Sales, Alliances, and Vendors, and deliver

Qualifications

• Experience in B2B technology marketing
• Experience managing multiple vendors simultaneously
• Solid understanding of demand generation and pipeline marketing
• Experience working with sales teams and supporting revenue targets
• Ability to manage budgets, MDF, and report on ROI
• Strong project management and stakeholder management skills

Responsibilities

• Demand Generation & Pipeline Growth: Plan and execute integrated campaigns to generate pipelines and track performance from MQL to revenue impact
• Cross-Functional Collaboration: Align marketing activities with Sales, SDRs, Pre-Sales, Alliances, and Vendors
• Campaign Execution & Operations: Own end-to-end campaign delivery within time, budget, and visibility constraints
• Events & Field Marketing: Plan and deliver high-quality in-person and virtual events to drive engagement and pipeline

Skills

B2B tech marketing

Vendor management

Demand generation

Sales collaboration

Budget management

Project management

Tools

Salesforce

HubSpot

Marketo

Job description

SoftwareOne is seeking a commercially driven Multivendor Marketing Specialist to lead and execute go-to-market strategies across key vendors, building integrated, vendor-led plans that drive pipeline, revenue, and customer engagement in Amsterdam. You will align vendor priorities with regional sales objectives and customer demand, while managing MDF budgets to maximize ROI.

You will own end-to-end marketing activities, collaborate with Sales, SDRs, Pre-Sales, Alliances, and Vendors, and deliver