TRADE MARKETING & MERCHANDISING MANAGER

LVMH Group; Capelle aan den IJssel; On-site; EUR 70,000 - 90,000; Full time

Job summary

Guerlain Netherlands, part of LVMH, seeks a Trade Marketing & Merchandising Manager reporting to the Brand General Manager. You own the development and execution of the annual Trade Marketing and Merchandising plan for the Netherlands, translating brand strategy into activations across the physical retail network.

This role blends strategic planning, forecasting, budget ownership and cross-functional collaboration with sales, marketing and store teams to guarantee impeccable brand execution.

Qualifications

• Minimum 3 years of relevant experience in Trade Marketing and/or Merchandising
• Bachelor’s degree or equivalent in Marketing, Business, Design or a related field
• Strong commercial, analytical and project management skills
• Budget management and forecast experience
• Fluent in Dutch and English; French is an advantage
• Proficient in Excel and PowerPoint

Responsibilities

• Build the annual Trade Marketing plan for all clients across offline retail channels
• Develop and optimize the Trade tools required to support launches and retailer activations
• Oversee the implementation of Trade promotions, coordinating the distribution of POS materials with Customer Service and in-store execution with the Sales Team
• Define promotion targets to support retailer negotiations, monitor performance during and after each activation
• Develop podiums and other Trade activations in collaboration with the Senior Product Manager
• Prepare monthly Trade reports for the Europe Regional Team and present the activation calendar and related tools to the Sales Team
• Conduct regular competitive reviews and use key insights to strengthen future Trade plans
• Guarantee a consistent and elevated Guerlain brand image across all offline touchpoints

Skills

Commercial mindset

Analytical skills

Project management

Excel

PowerPoint

Cross-functional collaboration

Fluent Dutch

Fluent English

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

PowerPoint

Job description

Reporting to the Brand General Manager, the Trade Marketing & Merchandising Manager owns the development and execution of the annual Trade Marketing and Merchandising plan for Guerlain Netherlands.

The role translates brand strategy, launch priorities and retailer opportunities into impactful activations and impeccable brand execution across the physical retail network.

It combines strategic planning, commercial focus, operational excellence, forecasting and budget ownership.

Job responsibilities

Trade Marketing

• Build the annual Trade Marketing plan for all clients across all offline retail channels, in partnership with the Brand General Manager
• Develop and optimize the Trade tools required to support launches and retailer activations
• Oversee the implementation of Trade promotions, coordinating the distribution of POS materials with Customer Service and in-store execution with the Sales Team to ensure timely, flawless and brand-compliant execution
• Define promotion targets to support retailer negotiations, monitor performance during and after each activation, and recommend adjustments to maximize results and improve future initiatives
• Roll out and monitor local POS Trade activities at independent clients and flagship stores, including promotional contracts and BG gifts
• Develop podiums and other Trade activations in collaboration with the Senior Product Manager
• Build and monitor all Trade-related forecasts, including GWP and sampling plans, within budget
• Prepare monthly Trade reports for the Europe Regional Team and present the activation calendar and related tools to the Sales Team
• Conduct regular competitive reviews and use key insights to strengthen future Trade plans
• Guarantee a consistent and elevated Guerlain brand image across all offline touchpoints, including retailer chains, counters and the Guerlain Spa, in line with brand guidelines
• Develop and update planograms across the 3 axes for each launch and assortment change, in collaboration with the Senior Product Manager
• Ensure the correct implementation of planograms and Merchandising guidelines in stores, in coordination with the Sales Team
• Build and monitor forecasts for all Merchandising elements required for launches, retailer activations, new store openings and renovations across chains, counters and the Guerlain Spa
• Lead the planning and implementation of podia in collaboration with the Sales, Education & Events Manager, ensuring relevant store and location selection, clear target and ROI monitoring to adjust plans when required
• Lead the Merchandising execution for brand events, including masterclasses, training sessions, PR events and influencer events
• Coordinate soft and hard Merchandising projects, including openings, renovations, windows and temporary visibility, with suppliers and the Guerlain European Merchandising teams
• Lead the Elevate Key Cities project in collaboration with the Brand General Manager and ensure its successful implementation across priority locations
• Train and support the Sales Team on Merchandising guidelines and execution standards

Trade & Merchandising Budget Management

• Own the end-to-end management of the Trade Marketing and Merchandising budgets, including annual budget preparation and revisions, as well as monthly reviews with Finance to ensure compliance with approved budgets
• Manage all related expenses, including purchase orders, vendor creation and invoice allocation

Profile

• Minimum 3 years of relevant experience in Trade Marketing and/or Merchandising, ideally within luxury, beauty or selective retail
• Bachelor’s degree or equivalent in Marketing, Business, Communication, Design or a related field
• Strong commercial, analytical and project management skills
• Proven experience in budget management and forecastin
• Ability to manage multiple projects and stakeholders in a demanding retail environmen
• Fluent Dutch and English. French is an advantage
• Strong command of Microsoft Excel and PowerPoint
• Highly organized, reliable and accountable
• Hands‑on, solution‑oriented and able to think strategically
• Commercially minded and focused on results
• Creative, detail‑oriented and sensitive to luxury brand standards
• Strong communicator and effective cross‑functional partner

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settledup his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.
Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.

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