Trade Marketing Lead: In-Store Activation & ROI Champion

PUMA; Utrecht; On-site; EUR 55,000 - 70,000; Full time

Job summary

PUMA in the Netherlands seeks a results-driven Account Marketing Manager to lead marketing activation for a portfolio of area accounts in close collaboration with Sales Managers. Translate brand strategies into local, consumer-focused activations across in-store and relevant retail channels.

You will plan annual trade marketing activities, manage budgets, monitor ROI, and collaborate across Sales, Brand, and Retail Operations to drive sell-out and category growth, with fluency in Dutch and

Qualifications

• Experience in Account, Trade, or Retail Marketing and translating brand strategies into consumer activations.
• Strong commercial mindset and understanding of how marketing drives sell-out and growth.
• Ability to balance strategic planning with hands-on execution across multiple projects.
• Analytical and performance-driven, able to evaluate ROI and optimize activities.
• Fluent in Dutch and English, with strong communication and collaboration skills.

Responsibilities

• Account Marketing Ownership: Lead marketing activation for a portfolio of area accounts in close partnership with the Sales Managers.
• Strategic Planning: Develop annual trade marketing plans aligned with objectives, brand priorities, campaigns, and account needs.
• Activation & Execution: Plan and execute co-branded marketing initiatives across in-store and relevant retail channels.
• Regional-to-Local Alignment: Translate regional strategies into locally relevant initiatives reflecting account priorities.
• Budget & Performance Management: Manage activation budgets, monitor sell-out and ROI, collaborate cross-functionally to optimize results.

Skills

Account/Trade/Retail Marketing

Commercial mindset

Strategic thinking

Hands-on execution

Dutch & English fluency

Job description

PUMA in the Netherlands seeks a results-driven Account Marketing Manager to lead marketing activation for a portfolio of area accounts in close collaboration with Sales Managers. Translate brand strategies into local, consumer-focused activations across in-store and relevant retail channels.

You will plan annual trade marketing activities, manage budgets, monitor ROI, and collaborate across Sales, Brand, and Retail Operations to drive sell-out and category growth, with fluency in Dutch and