Trade Marketing Lead: Drive Local Activation & Growth

PUMA Central Europe GmbH Vestiging Nederland; Utrecht; On-site; EUR 45,000 - 65,000; Full time

Job summary

PUMA Utrecht is seeking a marketing professional to own account marketing, lead activation for a portfolio of area accounts, and work closely with Sales Managers to align plans with commercial objectives.

You will develop annual trade marketing plans, plan and execute co-branded initiatives in-store, translate regional strategies to local opportunities, and manage activation budgets with ROI focus, collaborating across Sales, Category Marketing, Brand, and Retail Operations.

Qualifications

• Solid experience in Account, Trade, or Retail Marketing.
• Ability to translate brand strategies into consumer-focused activations.
• Strong analytical, ROI-focused mindset and cross-functional collaboration.

Responsibilities

• Lead marketing activation for a portfolio of area accounts in partnership with Sales Managers.
• Develop annual trade marketing plans aligned with commercial objectives and brand priorities.
• Plan and execute co-branded marketing initiatives across in-store and relevant retail channels.
• Translate regional brand strategies into locally relevant initiatives reflecting account priorities.
• Manage activation budgets, monitor sell-out performance and ROI, and collaborate across departments to optimize results.

Skills

Account marketing

Trade marketing

Retail marketing

Cross-functional collaboration

ROI analysis

Job description

PUMA Utrecht is seeking a marketing professional to own account marketing, lead activation for a portfolio of area accounts, and work closely with Sales Managers to align plans with commercial objectives.

You will develop annual trade marketing plans, plan and execute co-branded initiatives in-store, translate regional strategies to local opportunities, and manage activation budgets with ROI focus, collaborating across Sales, Category Marketing, Brand, and Retail Operations.