Trade Marketing Manager

PUMA Central Europe GmbH Vestiging Nederland; Utrecht; On-site; EUR 45,000 - 65,000; Full time

Job summary

PUMA Utrecht is seeking a marketing professional to own account marketing, lead activation for a portfolio of area accounts, and work closely with Sales Managers to align plans with commercial objectives.

You will develop annual trade marketing plans, plan and execute co-branded initiatives in-store, translate regional strategies to local opportunities, and manage activation budgets with ROI focus, collaborating across Sales, Category Marketing, Brand, and Retail Operations.

Qualifications

• Solid experience in Account, Trade, or Retail Marketing.
• Ability to translate brand strategies into consumer-focused activations.
• Strong analytical, ROI-focused mindset and cross-functional collaboration.

Responsibilities

• Lead marketing activation for a portfolio of area accounts in partnership with Sales Managers.
• Develop annual trade marketing plans aligned with commercial objectives and brand priorities.
• Plan and execute co-branded marketing initiatives across in-store and relevant retail channels.
• Translate regional brand strategies into locally relevant initiatives reflecting account priorities.
• Manage activation budgets, monitor sell-out performance and ROI, and collaborate across departments to optimize results.

Skills

Account marketing

Trade marketing

Retail marketing

Cross-functional collaboration

ROI analysis

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

Applying for a job at PUMA is easy.

YOUR MISSION

Account Marketing Ownership: Lead marketing activation for a portfolio of area accounts in close partnership with the respective Sales Managers. Strategic Planning: Develop annual trade marketing plans aligned with commercial objectives, brand priorities, key campaigns, and account needs. Activation & Execution: Plan and execute co-branded marketing initiatives across in-store and relevant retail marketing channels, ensuring strong and consistent execution. Regional-to-Local Alignment: Translate regional brand strategies, campaigns, and tools into locally relevant initiatives that reflect account priorities and community opportunities. Budget & Performance Management: Manage activation budgets, monitor sell-out performance and ROI, and collaborate cross-functionally with Sales, Category Marketing, Brand, and Retail Operations to optimize results.

YOUR TALENT

You bring solid experience in Account, Trade, or Retail Marketing and know how to translate brand strategies into impactful, consumer-focused activations. You have a strong commercial mindset and understand how marketing activities can drive sell-out, category growth, and overall business performance. You combine strategic thinking with hands-on execution, managing multiple accounts, projects, campaigns, priorities, and budgets effectively. You are analytical and performance-driven, with the ability to evaluate marketing investments, track ROI, and use insights to continuously improve future activities. You are a strong communicator (fluent in Dutch and English) and collaborative team player, confident in building effective relationships across Sales, Category Marketing, Brand, Retail Operations, and external account partners.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.

Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world.

Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what's next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.