Trade Marketing Manager

PUMA; Utrecht; On-site; EUR 55,000 - 70,000; Full time

Job summary

PUMA in the Netherlands seeks a results-driven Account Marketing Manager to lead marketing activation for a portfolio of area accounts in close collaboration with Sales Managers. Translate brand strategies into local, consumer-focused activations across in-store and relevant retail channels.

You will plan annual trade marketing activities, manage budgets, monitor ROI, and collaborate across Sales, Brand, and Retail Operations to drive sell-out and category growth, with fluency in Dutch and

Qualifications

• Experience in Account, Trade, or Retail Marketing and translating brand strategies into consumer activations.
• Strong commercial mindset and understanding of how marketing drives sell-out and growth.
• Ability to balance strategic planning with hands-on execution across multiple projects.
• Analytical and performance-driven, able to evaluate ROI and optimize activities.
• Fluent in Dutch and English, with strong communication and collaboration skills.

Responsibilities

• Account Marketing Ownership: Lead marketing activation for a portfolio of area accounts in close partnership with the Sales Managers.
• Strategic Planning: Develop annual trade marketing plans aligned with objectives, brand priorities, campaigns, and account needs.
• Activation & Execution: Plan and execute co-branded marketing initiatives across in-store and relevant retail channels.
• Regional-to-Local Alignment: Translate regional strategies into locally relevant initiatives reflecting account priorities.
• Budget & Performance Management: Manage activation budgets, monitor sell-out and ROI, collaborate cross-functionally to optimize results.

Skills

Account/Trade/Retail Marketing

Commercial mindset

Strategic thinking

Hands-on execution

Dutch & English fluency

Job description

Your mission

• Account Marketing Ownership: Lead marketing activation for a portfolio of area accounts in close partnership with the respective Sales Managers.


• Strategic Planning: Develop annual trade marketing plans aligned with commercial objectives, brand priorities, key campaigns, and account needs.


• Activation & Execution: Plan and execute co-branded marketing initiatives across in-store and relevant retail marketing channels, ensuring strong and consistent execution.


• Regional-to-Local Alignment: Translate regional brand strategies, campaigns, and tools into locally relevant initiatives that reflect account priorities and community opportunities.


• Budget & Performance Management: Manage activation budgets, monitor sell-out performance and ROI, and collaborate cross-functionally with Sales, Category Marketing, Brand, and Retail Operations to optimize results.

Your talent

• You bring solid experience in Account, Trade, or Retail Marketing and know how to translate brand strategies into impactful, consumer-focused activations.


• You have a strong commercial mindset and understand how marketing activities can drive sell-out, category growth, and overall business performance.


• You combine strategic thinking with hands-on execution, managing multiple accounts, projects, campaigns, priorities, and budgets effectively.


• You are analytical and performance-driven, with the ability to evaluate marketing investments, track ROI, and use insights to continuously improve future activities.


• You are a strong communicator (fluent in Dutch and English) and collaborative team player, confident in building effective relationships across Sales, Category Marketing, Brand, Retail Operations, and external account partners.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

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