Territory Sales Leader – Drinks (Netherlands)

Advocate Group; Breda; On-site; EUR 37,000 - 45,000; Full time

Benefits offered by this job

Company car

Performance bonus

Job summary

Advocate Group is partnering with a leading global drinks business to recruit an Area Sales Manager for the Breda/Tilburg territory in the Netherlands. You will own the region, drive sales growth, and build partnerships within the independent retail channel.

You will increase distribution, improve in-store visibility, and deliver activations to grow market share. The role requires a proactive, self-motivated professional with a drive to meet targets and manage a territory end-to-end.

Qualifications

• Experience in FMCG, drinks, retail or field sales would be advantageous.
• Confident relationship builder with strong communication and influencing skills.

Responsibilities

• Develop and grow sales across an established territory of independent retail customers.
• Win new business opportunities and expand product distribution.
• Increase product visibility through additional facings, secondary displays, and in-store merchandising.
• Maximise availability and ensure products are consistently well represented in-store.
• Deliver engaging promotional activity to help drive sales and shopper engagement.
• Build strong relationships with customers, becoming a trusted commercial partner.
• Work closely with distributor sales teams, providing support, product knowledge, and joint business opportunities where appropriate.
• Provide regular market feedback, competitor insights, and customer intelligence to support business decisions.
• Manage territory planning, reporting, and administration to a high standard.

Skills

FMCG sales experience

Retail/field sales

Communication skills

Driving licence

Job description

Advocate Group is partnering with a leading global drinks business to recruit an Area Sales Manager for the Breda/Tilburg territory in the Netherlands. You will own the region, drive sales growth, and build partnerships within the independent retail channel.

You will increase distribution, improve in-store visibility, and deliver activations to grow market share. The role requires a proactive, self-motivated professional with a drive to meet targets and manage a territory end-to-end.