Trade Development Manager

Advocate Group; Breda; On-site; EUR 42,000 - 62,000; Full time

Job summary

Monster Energy is seeking a proactive Trade Development Manager to cover Breda and Tilburg, driving distribution and visibility for the brand across retailers. This role goes beyond visiting stores, focusing on in-store activations, compelling POS, and closer collaboration with distributor sales teams.

You will own the territory, manage daily activity, report performance, and train partners to achieve targets. A high-energy, independent seller with a full driving license will thrive here.

Qualifications

• FMCG or field sales experience preferred.
• Ability to build relationships with retailers and distributors.
• Comfortable working independently and taking ownership of targets.

Responsibilities

• Win new independent retail accounts and expand product distribution.
• Increase in-store facings and product visibility.
• Deliver standout in-store execution with POS materials and displays.
• Activate promotions to drive sales and improve rate of sale.
• Build strong relationships with distributor partner sales teams and provide training.

Skills

FMCG sales

Field sales

Relationship building

Independent working

Driving licence

Job description

The Advocate Group is proud to be exclusively partnering with Monster Energy as the brand continues its next wave of explosive growth across The Netherlands, hiring for a Trade Development Manager for the Breda/Tilburg region.

As the Trade Development Manager, this is far more than a traditional “visit stores and take orders” role; it’s about making a real commercial impact.

You will take full ownership of your territory, building a strong Monster presence across the channel. Your focus will be on driving distribution, increasing visibility, improving availability, securing additional space, and delivering impactful in-store activations.

This is a fast-paced, high-energy field-based role where resilience, accountability, and consistency are essential. You’ll see the direct impact of your work in-store every single day.

The Role:

• Winning new independent retail accounts and expanding product distribution across your territory
• Increasing product facings, improving product mix, and maximising cold availability in-store
• Delivering standout in-store execution through impactful POS materials and secondary displays
• Bringing promotional activity to life to help drive sales and increase the rate of sale
• Building strong relationships with distributor partner sales teams, providing support and training where needed
• Providing real-time feedback and market insight to support wider business strategy
• Managing daily activity, reporting, and administration in line with company expectations and standards

About You:

• You may already have FMCG or field sales experience and be looking for the opportunity to represent a bigger brand with greater autonomy and ownership
• You could come from a retail, convenience, hospitality, or on-trade background and be ready to take the next step into your first field sales role
• You bring high energy, drive, and a competitive mindset
• You are confident in building relationships and influencing customers through strong selling skills
• You are comfortable working independently and taking ownership of your performance and targets
• You demonstrate resilience, adaptability, and a solution-focused approach
• You hold a full driving licence

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.