Field Sales Rep - Amsterdam, NL

Living Things Soda; Amsterdam; On-site; EUR 36,000 - 54,000; Full time

Benefits offered by this job

Brand ambassador

Territory ownership

Performance incentives

Job summary

Living Things is launching in the Netherlands and is seeking a proactive Field Sales Representative to own Amsterdam territory. You will open new accounts, grow existing ones, and drive our products across on-trade, off-trade, and events, building relationships face to face with buyers and managers.

This hands-on, target-driven role offers real ownership of your market and the chance to help Living Things establish a strong presence in Amsterdam and beyond.

Qualifications

• 3+ years field sales experience in drinks or FMCG.
• Fluent Dutch and English.
• Proven track record of hitting targets and opening new accounts.
• Strong knowledge of Amsterdam on- and off-trade.

Responsibilities

• Open and grow accounts across on-trade and off-trade in Amsterdam.
• Own territory: plan routes, manage a call cycle, hit distribution and sales targets.
• Build relationships with buyers, managers, and owners city-wide.
• Represent Living Things at events and sampling activations.
• Secure listings, drive rate of sale, and negotiate visibility in-store and on-premise.
• Feedback market insight to shape Netherlands strategy.
• Keep accurate records in the CRM.

Skills

Field sales

Dutch language

CRM

Tools

CRM

Job description

Living Things is one of the fastest-growing drinks brands in the UK, with listings in every major grocer, the best independents, and 20+ international markets. We're less than three years into our mission to make soft drinks that are delicious and guilt-free and we're growing our team.

We're looking for people who want real ownership and the chance to build one of the UK's defining consumer brands.

We're looking for an experienced Field Sales Representative to drive Living Things' presence across Amsterdam. You'll own your territory end to end - opening new accounts, growing existing ones, and getting our products into the hands of drinkers across on-trade, off-trade, and events. You'll spend your days out in the field, building relationships face to face, and you'll have real ownership over how the market develops.

This is a hands-on, target-driven role for someone who loves the hustle of field sales and wants to help build a brand from the ground up in a new market.

What You'll Do

• Open and grow accounts across on-trade (bars, restaurants, cafés, hotels) and off-trade (supermarkets, convenience, independents, off-licences)
• Own your territory: plan routes, manage a call cycle, and consistently hit distribution and sales targets
• Build strong, lasting relationships with buyers, managers, and owners across the city
• Represent Living Things at events, festivals, and sampling activations - bringing the brand to life for new drinkers
• Secure listings, drive rate of sale, and negotiate visibility, displays, and promotions in-store and on-premise
• Feed back market insight - competitor activity, pricing, and opportunities - to help shape our Netherlands strategy
• Keep accurate records of accounts, orders, and activity in our CRM

Requirements

• 3+ years' field sales experience, ideally in drinks, FMCG, or hospitality
• Fluent Dutch and English - essential for building local relationships
• A proven track record of hitting targets and opening new accounts
• Deep knowledge of the Amsterdam on- and off-trade scene is a strong advantage
• Self-motivated and highly organised - you can run your own territory with minimal oversight
• Confident, personable, and genuinely great with people
• Full driving licence

Nice to have

• An existing network of trade contacts across Amsterdam's bars, shops, and hospitality scene
• Experience launching a brand or product in a new market
• A real passion for drinks, hospitality, and brand building

Benefits

• The chance to be the face of an exciting drinks brand as we launch in the Netherlands
• Real ownership of your territory and a direct impact on our growth
• A competitive package with performance-based incentivesA supportive, ambitious team and the freedom to build something from the ground up