Technical Web & App Analyst

Rituals; Amsterdam; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Rituals Group seeks a Technical Web & App Analyst to own and continuously improve the analytics foundation across web and mobile apps. You will translate business objectives into GA4 measurement plans, data layer schemas and tracking specs, working with Product, Engineering, UX, Marketing, Data and Privacy to embed analytics in the product lifecycle.

As the architecture evolves toward headless commerce and server-side tracking, you will ensure accurate collection of events, parameters, user

Qualifications

• GA4 measurement plans, event taxonomies, and data layer schemas.
• Technical tracking specifications for SPA, headless commerce and native apps.
• Validation of releases by inspecting data layer pushes and network requests.

Responsabilités

• Define GA4 measurement plans, event taxonomies, conversion logic and data layer schemas for web and mobile journeys.
• Translate functional requirements into technical tracking specifications for SPA and server-side implementations.
• Validate releases by inspecting data layer pushes, network requests, API payloads and consent states.
• Configure measurement across GTM, Firebase, AppsFlyer and OneTrust including attribution data.

Connaissances

GA4

Outils

Google Tag Manager

Firebase

BigQuery

OneTrust

Appsflyer

Description du poste

As Technical Web & App Analyst, you will own and continuously improve the technical analytics foundation across our web and mobile app ecosystem. Within our Digital & Customer Insights team, you translate business objectives and customer journeys into GA4 measurement plans, event taxonomies, conversion definitions, data layer schemas and implementation-ready tracking specifications. You work closely with Product, Engineering, UX, Marketing, Data and Privacy to embed analytics into the product development lifecycle, from solution design and refinement through release validation and production monitoring.

As our digital architecture evolves towards Headless Commerce, Single Page Applications and server-side tracking, you ensure that events, parameters, user properties, consent signals and attribution data are captured and distributed accurately across analytics and marketing platforms. You will investigate complex discrepancies across client-side and server-side data flows, validate implementations against the measurement plan, and establish the governance needed to keep our data reliable, scalable, and privacy-conscious. By combining deep technical analytics expertise with pragmatic stakeholder advice, you help teams measure the right interactions and turn trustworthy behavioural data into better digital decisions.

In this role, you will:

• Define GA4 measurement plans, event taxonomies, conversion logic, parameter conventions and data layer schemas for web and mobile app customer journeys.
• Translate functional requirements into technical tracking specifications for Single Page Applications, Headless Commerce platforms, native app environments and client-side and server-side implementations.
• Validate releases by inspecting data layer pushes, network requests, API payloads, consent states, event parameters, user properties and downstream data availability in GA4, Firebase and BigQuery.
• Configure and govern measurement across Google Tag Manager client-side and server-side containers, Firebase, Appsflyer and OneTrust, including conversion tracking, attribution-relevant data and third-party data sharing.
• Troubleshoot data-quality issues across browsers, devices, platforms and environments, perform root-cause analysis and maintain documentation, QA procedures and measurement governance.