CDP & Tagging Lead: Tealium & GA4 Expert

TreeHouse NL; Rotterdam; Hybrid; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Laptop provided

Informal culture and short lines of |

Lunches and social outings

Bootcamps and training budget

Pension plan (70% covered)

Zusammenfassung

TreeHouse NL is seeking a Digital Data Specialist to own the Tealium CDP, oversee data architecture and data quality, and drive the technical roadmap. You will partner with Analytics, Website, CRO teams and translate stakeholder ambitions into precise tracking and data infrastructure.

You will design server-side and client-side tagging, define measurement plans for new features, and collaborate with Data Engineers and Analysts to turn tracking into actionable insights for optimization.

Qualifikationen

• Demonstrable experience with Customer Data Platforms (i.e. Tealium, Adobe, Segment, etc) is a requirement.
• Strong communication and ability to lead conversations with stakeholders (Product, Marketing, Tech).
• Owns the tech stack with responsibility and ownership.
• In-depth knowledge of Google Analytics 4 and transition to Server-Side tracking.
• Strong CDP architecture knowledge and use for personalization/retention.
• Experience enabling A/B testing programs and CRO workflows.

Aufgaben

• Tealium Ownership: lead the entire Tealium environment (CDP) and data integration.
• Stakeholder Management: advise on feasibility and ensure tagging needs are met in dev processes.
• CDP Innovation: drive data activation for personalized experiences.
• Lead in Tagging & Events: design complex tagging structures (Client- and Server-Side).
• Collaboration: align technical vision with Analytics Lead and work with Data Engineers/Analysts to turn tracking into insights.

Kenntnisse

Tealium

GA4

Server-Side tracking

CDP architecture

Stakeholder management

Communication

A/B testing

Tools

Tealium iQ

AudienceStream

Google Analytics 4

Adobe

Segment

Jobbeschreibung

TreeHouse NL is seeking a Digital Data Specialist to own the Tealium CDP, oversee data architecture and data quality, and drive the technical roadmap. You will partner with Analytics, Website, CRO teams and translate stakeholder ambitions into precise tracking and data infrastructure.

You will design server-side and client-side tagging, define measurement plans for new features, and collaborate with Data Engineers and Analysts to turn tracking into actionable insights for optimization.