Technical Web & App Analyst

Concorde network B.V; Amsterdam; Hybrid; EUR 70,000 - 95,000; Full time

Job summary

Rituals is seeking a Technical Web & App Analyst to own and improve the analytics foundation for web and mobile apps. You will work within the Digital & Customer Insights team to translate business objectives into measurement plans, data layers and implementation specs.

You will collaborate with Product, Engineering, UX, Marketing, Data and Privacy to ensure reliable, privacy-conscious data and govern data across GTM, Firebase, AppsFlyer and BigQuery.

Qualifications

• 3 to 5 years of hands-on experience in Technical Web Analytics, App Analytics or a comparable digital measurement role.
• GA4, Google Tag Manager, Firebase, Appsflyer, OneTrust and BigQuery experience including analytics implementation, debugging and validation.
• Knowledge of JavaScript, HTML, APIs, SQL, JSON and data layer implementations.
• Understanding of event-driven tracking across SPAs, headless commerce, mobile apps and server-side tagging.
• Ability to translate business requirements into precise technical specifications and discuss implementation with engineers and stakeholders.

Responsibilities

• Define GA4 measurement plans, event taxonomies, conversion logic, parameter conventions and data layer schemas for web and mobile journeys.
• Translate requirements into technical tracking specs for SPAs, headless platforms, native apps and client/server implementations.
• Validate releases by inspecting data layer pushes, network requests, API payloads, consent states and data availability in GA4, Firebase and BigQuery.
• Configure and govern measurement across GTM (client-side and server-side), Firebase, Appsflyer and OneTrust, including attribution data and data sharing.
• Troubleshoot data-quality issues across browsers, devices and environments, perform root-cause analysis and maintain governance documents.

Skills

GA4

Google Tag Manager

Firebase

Appsflyer

OneTrust

BigQuery

JavaScript

HTML

APIs

SQL

JSON

Tools

Google Tag Manager

Firebase

Appsflyer

OneTrust

BigQuery

Job description

Share your talents

Share your Talentes

As Technical Web & App Analyst, you will own and continuously improve the technical analytics foundation across our web and mobile app ecosystem. Within our Digital & Customer Insights team, you translate business objectives and customer journeys into GA4 measurement plans, event taxonomies, conversion definitions, data layer schemas and implementation-ready tracking specifications. You work closely with Product, Engineering, UX, Marketing, Data and Privacy to embed analytics into the product development lifecycle, from solution design and refinement through release validation and production monitoring.
As our digital architecture evolves towards Headless Commerce, Single Page Applications and server-side tracking, you ensure that events, parameters, user properties, consent signals and attribution data are captured and distributed accurately across analytics and marketing platforms. You will investigate complex discrepancies across client-side and server-side data flows, validate implementations against the measurement plan, and establish the governance needed to keep our data reliable, scalable, and privacy-conscious. By combining deep technical analytics expertise with pragmatic stakeholder advice, you help teams measure the right interactions and turn trustworthy behavioural data into better digital decisions.

In this role, you will:

• Define GA4 measurement plans, event taxonomies, conversion logic, parameter conventions and data layer schemas for web and mobile app customer journeys.
• Translate functional requirements into technical tracking specifications for Single Page Applications, Headless Commerce platforms, native app environments and client-side and server-side implementations.
• Validate releases by inspecting data layer pushes, network requests, API payloads, consent states, event parameters, user properties and downstream data availability in GA4, Firebase and BigQuery.
• Configure and govern measurement across Google Tag Manager client-side and server-side containers, Firebase, Appsflyer and OneTrust, including conversion tracking, attribution-relevant data and third-party data sharing.
• Troubleshoot data-quality issues across browsers, devices, platforms and environments, perform root-cause analysis and maintain documentation, QA procedures and measurement governance.

Bring all of you

What you Bring

You are a technically curious digital analytics professional who understands how data moves through modern websites and mobile applications. You are comfortable moving between a measurement plan, a JavaScript data layer, browser developer tools, tag-manager configurations, API payloads and data tables to establish where an implementation or data flow is breaking down. You understand the implications of asynchronous navigation, route changes and component rendering within a Single Page Application, as well as the differences between client-side collection, server-side tagging and mobile app analytics. At the same time, you can step away from the implementation details and explain to stakeholders which interactions should be measured, how the resulting data supports a business decision and where privacy or data-quality risks need to be addressed. You approach technical problems systematically, document your decisions and prioritise measurement work according to customer and business value rather than trying to track every possible interaction.

To be successful in this role, you:

• Bring 3 to 5 years of hands-on experience in Technical Web Analytics, App Analytics or a comparable digital measurement role.
• Have practical experience with GA4, Google Tag Manager, Firebase, Appsflyer, OneTrust and BigQuery, including analytics implementation, debugging and validation.
• Can work with JavaScript, HTML, APIs, SQL, JSON objects, browser developer tools, network requests and structured data layer implementations.
• Understand event-driven tracking across Single Page Applications, Headless Commerce environments, mobile applications and server-side architectures, including consent and attribution dependencies.
• Can convert business and customer-journey requirements into precise technical specifications and discuss implementation details confidently with engineers and non-technical stakeholders.

At Rituals, we are committed to care for everyone and strive to create a diverse workplace where all employees belong and have equal opportunities to succeed. Read more about our commitment here: https://careers.rituals.com/en-NL/work-with-heart-and-soul/diversity-and-inclusion/

At Rituals, we believe in the power of connection: with ourselves, each other, and the world around us. That is why we work 80% from the office (typically four days per week) and 20% from home. Together, we bring our brand philosophy to life by transforming everyday routines into meaningful moments.