GA4 & Server-Side Web & App Analytics Architect

Rituals; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Job summary

Rituals Group seeks a Technical Web & App Analyst to own and continuously improve the analytics foundation across web and mobile apps. You will translate business objectives into GA4 measurement plans, data layer schemas and tracking specs, working with Product, Engineering, UX, Marketing, Data and Privacy to embed analytics in the product lifecycle.

As the architecture evolves toward headless commerce and server-side tracking, you will ensure accurate collection of events, parameters, user

Qualifications

• GA4 measurement plans, event taxonomies, and data layer schemas.
• Technical tracking specifications for SPA, headless commerce and native apps.
• Validation of releases by inspecting data layer pushes and network requests.

Responsibilities

• Define GA4 measurement plans, event taxonomies, conversion logic and data layer schemas for web and mobile journeys.
• Translate functional requirements into technical tracking specifications for SPA and server-side implementations.
• Validate releases by inspecting data layer pushes, network requests, API payloads and consent states.
• Configure measurement across GTM, Firebase, AppsFlyer and OneTrust including attribution data.

Skills

GA4

Tools

Google Tag Manager

Firebase

BigQuery

OneTrust

Appsflyer

Job description

Rituals Group seeks a Technical Web & App Analyst to own and continuously improve the analytics foundation across web and mobile apps. You will translate business objectives into GA4 measurement plans, data layer schemas and tracking specs, working with Product, Engineering, UX, Marketing, Data and Privacy to embed analytics in the product lifecycle.

As the architecture evolves toward headless commerce and server-side tracking, you will ensure accurate collection of events, parameters, user