Strategic Marketing Lead, Banking & Wealth Growth

ocbc; Edam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Bank of Singapore seeks an experienced Marketing leader to drive strategic campaigns for designated markets, including events and digital initiatives. You will collaborate with internal teams and external vendors to deliver compelling client experiences and measurable results.

The role emphasizes branding, analytics and cross-functional leadership to support client acquisition and revenue growth in a robust financial services environment.

Qualifications

• Bachelor's degree in marketing, communications or related field.
• 10+ years of relevant experience in banking or finance.
• Proven ability to plan and execute marketing campaigns.
• Strong copywriting and translation skills.
• Ability to build partnerships with internal and external stakeholders.

Responsibilities

• Develop and implement targeted marketing strategies for designated markets.
• Plan and deliver marketing initiatives from concept to execution, working closely with internal stakeholders, agencies and vendors.
• Lead the end-to-end delivery of client events for designated markets, including programme development, content curation, guest acquisition and post-event follow-up.
• Create a consistent and engaging client experience across print and digital collateral, videos, and online and in-person events.
• Ensure all marketing activities clearly convey the Bank's value proposition, brand values and personality.
• Strengthen brand awareness, perception and preference among priority client segments and other key stakeholders.
• Develop initiatives that attract qualified prospects and create opportunities for relationship managers to follow up.
• Develop event and campaign content, including invitations, speeches, presentations, summaries, surveys, videos and social media materials.
• Partner with the Communications team on digital campaigns across email, social media and paid channels, providing market and project input to support brand awareness, engagement and lead generation.

Skills

Marketing strategy

Budgeting

Event management

Digital marketing

Content creation

Branding

Stakeholder Mgmt

Analytics

Team leadership

Communication

Education

Bachelor's degree in marketing, communications or related field

Tools

Excel

CRM systems

Marketing automation

Job description

Bank of Singapore seeks an experienced Marketing leader to drive strategic campaigns for designated markets, including events and digital initiatives. You will collaborate with internal teams and external vendors to deliver compelling client experiences and measurable results.

The role emphasizes branding, analytics and cross-functional leadership to support client acquisition and revenue growth in a robust financial services environment.