Store Events & Activation Lead – Amsterdam Showroom

C&A; Den Haag, Amsterdam; Remote; EUR 55,000 - 75,000; Full time

Benefits offered by this job

NS Business Card

Travel allowance

Professional development

Cross-functional collaboration

Job summary

C&A NL is seeking a Store Events & Activation Manager for a one-year contract, based in Amsterdam. You will lead store and customer activation projects, craft campaigns to boost traffic, conversion, and turnover, and manage budgets and external partners.

Work with Sales, Buying, PR, and CRM teams to deliver impactful, cohesive campaigns across channels. The role requires a marketing degree, strong project management, and fluency in Dutch and English.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Several years of experience in shopper marketing, retail marketing, customer activations, events, or a similar role.
• Proven track record in managing complex projects and budgets.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience collaborating with agencies, suppliers, and cross-functional teams.
• Excellent communication and stakeholder management, and organizational skills.
• Proactive, able to work independently, commercially driven and customer-focused with fluency in Dutch and English (German is a plus)

Responsibilities

• Lead and manage Store & Customer Activation and Shopper Marketing projects across the local market.
• Develop, execute, and optimize POS campaigns to increase key commercial KPIs, including traffic, conversion rate, and turnover, while strengthening brand awareness and customer affinity.
• Own the annual activation calendar, including strategic planning, concept development, budget planning, budget control, and project execution.
• Brief, coordinate, and manage external partners, including media agencies, suppliers, service providers, and barter partners.
• Collaborate closely with internal stakeholders such as Sales, Buying, PR, Media, CRM, and Controlling teams.
• Monitor campaign performance, conduct process and performance analysis, create KPI-based reports, and provide actionable recommendations.
• Adapt and implement European in-store activation concepts for the local market.
• Lead and coordinate 360° marketing campaigns for store openings and closures.
• Ensure seamless integration of activations across live communication, media, digital channels, and public relations activities.
• Manage collaboration with media agencies across traditional and digital media channels.
• Partner closely with the PR team to maximize campaign reach and visibility.
• Guide and supervise working students and interns, ensuring effective project support and professional development

Skills

Project management

Stakeholder management

Analytical skills

Budget management

Communication

Dutch & English fluency

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Job description

C&A NL is seeking a Store Events & Activation Manager for a one-year contract, based in Amsterdam. You will lead store and customer activation projects, craft campaigns to boost traffic, conversion, and turnover, and manage budgets and external partners.

Work with Sales, Buying, PR, and CRM teams to deliver impactful, cohesive campaigns across channels. The role requires a marketing degree, strong project management, and fluency in Dutch and English.