Brand Activation Manager - Global Partnerships & Live Activations

Publicis Groupe; Amsterdam; On-site; EUR 52,000 - 78,000; Full time

Benefits offered by this job

Dog-friendly office

Work Your World Program

Terrace with bar

Lunches and drinks

ClassPass discounts

Bike plan

Learning and development opportunities

Job summary

Publicis Groupe in Amsterdam is seeking a Brand Activation Manager to lead partnerships, branded content, PR, and live activations. You will translate brand objectives into moments, manage partner outreach, and coordinate multi-channel campaigns across media and events.

You will develop briefs, negotiate terms, and collaborate with strategy, creative, media, social, influencer teams, while staying ahead of trends in the dynamic Brand Activation landscape.

Qualifications

• 3–5 years of relevant experience in brand activations, branded content, partnerships, PR, media, events, or a comparable environment.
• Strong account and project management skills, with a hands-on and proactive approach.
• Excellent written, verbal, and presentation skills in both Dutch and English.
• A collaborative, flexible, and solution-oriented mindset, openness to feedback.

Responsibilities

• Develop brand activation strategies: translate brand objectives into moments, stories, partnerships, and activations with senior team.
• Identify and engage partners: research magazines, publishers, radio stations, festivals and other partners.
• Deliver branded content and partnerships: shape collaborations from concept to production and live activation.
• Support PR activities: contribute to plans, media outreach, press materials, and coordination.
• Support negotiations: prepare agreements covering scope, rights, timelines, budgets and visibility.
• Create briefs: develop clear briefs for media partners, agencies, and stakeholders.
• Coordinate production and live activations: organize activations and keep timelines on track.
• Monitor performance: track reach, publicity, content performance, engagement and KPIs.
• Assist with planning and budgets: monitor schedules, quotations and invoices.
• Collaborate across disciplines: work with strategy, creative, media, social, influencer marketing, and PR.
• Stay ahead of trends: follow developments in branded content, media, culture, events, partnerships and PR.

Skills

Brand activations

Account management

Project management

Social media campaigns

Client relationships

Communication

Dutch and English

Job description

Publicis Groupe in Amsterdam is seeking a Brand Activation Manager to lead partnerships, branded content, PR, and live activations. You will translate brand objectives into moments, manage partner outreach, and coordinate multi-channel campaigns across media and events.

You will develop briefs, negotiate terms, and collaborate with strategy, creative, media, social, influencer teams, while staying ahead of trends in the dynamic Brand Activation landscape.