Retail Activation & Events Lead

C&A; Den Haag; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Travel allowance

Professional development

International collaboration

Flexible work environment

Zusammenfassung

C&A NL is seeking an experienced Store Events & Activation Manager for a one-year contract, based in Amsterdam. You will lead activation projects, manage budgets, and coordinate with agencies and internal teams to drive traffic, turnover, and brand visibility.

You will develop and execute annual activation plans, oversee external partners, and ensure campaigns align with omnichannel goals across live, media, and digital channels. Fluency in Dutch and English is essential.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Several years of experience in shopper marketing, retail marketing, customer activations, events, or a similar role.
• Proven track record in managing complex projects and budgets.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience collaborating with agencies, suppliers, and cross‑functional teams.
• Excellent communication and stakeholder management, and organizational skills.
• Proactive, able to work independently, commercially driven and customer‑focused with fluency in Dutch and English (German is a plus).

Aufgaben

• Lead and manage Store & Customer Activation and Shopper Marketing projects across the local market.
• Develop, execute, and optimize POS campaigns to increase key KPIs such as traffic, conversion rate, and turnover.
• Own the annual activation calendar, including planning, concept development, budgets, and execution.
• Brief, coordinate, and manage external partners (media agencies, suppliers, service providers, barter partners).
• Collaborate with Sales, Buying, PR, Media, CRM, and Controlling teams.
• Monitor campaign performance, analyze processes, and provide KPI-based recommendations.
• Adapt European in-store activation concepts for the local market and coordinate 360° campaigns for openings and closures.
• Ensure seamless integration of activations across live, media, digital, and PR activities.

Kenntnisse

Analytical skills

Stakeholder management

Communication

Project management

Commercial mindset

Fluency in Dutch and English

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

C&A NL is seeking an experienced Store Events & Activation Manager for a one-year contract, based in Amsterdam. You will lead activation projects, manage budgets, and coordinate with agencies and internal teams to drive traffic, turnover, and brand visibility.

You will develop and execute annual activation plans, oversee external partners, and ensure campaigns align with omnichannel goals across live, media, and digital channels. Fluency in Dutch and English is essential.