Store Events & Activation Manager C&A NL (40 u)

C&A; Den Haag; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Travel allowance

Professional development

International collaboration

Flexible work environment

Job summary

C&A NL is seeking an experienced Store Events & Activation Manager for a one-year contract, based in Amsterdam. You will lead activation projects, manage budgets, and coordinate with agencies and internal teams to drive traffic, turnover, and brand visibility.

You will develop and execute annual activation plans, oversee external partners, and ensure campaigns align with omnichannel goals across live, media, and digital channels. Fluency in Dutch and English is essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Several years of experience in shopper marketing, retail marketing, customer activations, events, or a similar role.
• Proven track record in managing complex projects and budgets.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience collaborating with agencies, suppliers, and cross‑functional teams.
• Excellent communication and stakeholder management, and organizational skills.
• Proactive, able to work independently, commercially driven and customer‑focused with fluency in Dutch and English (German is a plus).

Responsibilities

• Lead and manage Store & Customer Activation and Shopper Marketing projects across the local market.
• Develop, execute, and optimize POS campaigns to increase key KPIs such as traffic, conversion rate, and turnover.
• Own the annual activation calendar, including planning, concept development, budgets, and execution.
• Brief, coordinate, and manage external partners (media agencies, suppliers, service providers, barter partners).
• Collaborate with Sales, Buying, PR, Media, CRM, and Controlling teams.
• Monitor campaign performance, analyze processes, and provide KPI-based recommendations.
• Adapt European in-store activation concepts for the local market and coordinate 360° campaigns for openings and closures.
• Ensure seamless integration of activations across live, media, digital, and PR activities.

Skills

Analytical skills

Stakeholder management

Communication

Project management

Commercial mindset

Fluency in Dutch and English

Education

Bachelor's degree in Marketing or related field

Job description

The future looks like you

Fluent in Dutch and English

With over 1,300 stores in 16 European countries and more than 22,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and longlasting fashion at affordable prices for the many. We are building on 185 years of experience in the fashion industry and continuously modernize the company to become an omnichannel fashion retailer.

At C&A we are driven by our values and we believe that affordable and high-quality fashion goes hand in hand with taking care of people & the planet. We are always forward thinking and acting to develop our business and innovate the industry.

This is your chance to join the C&A team as a Store Events & Activation Manager for C&A NL (one-year contract), working from our stunning showroom above our flagship store on Amsterdam’s iconic Kalverstraat.

Your responsibilities

• Lead and manage Store & Customer Activation and Shopper Marketing projects across the local market
• Develop, execute, and optimize POS campaigns to increase key commercial KPIs, including traffic, conversion rate, and turnover, while strengthening brand awareness and customer affinity
• Own the annual activation calendar, including strategic planning, concept development, budget planning, budget control, and project execution
• Brief, coordinate, and manage external partners, including media agencies, suppliers, service providers, and barter partners
• Collaborate closely with internal stakeholders such as Sales, Buying, PR, Media, CRM, and Controlling teams
• Monitor campaign performance, conduct process and performance analysis, create KPI-based reports, and provide actionable recommendations
• Adapt and implement European in-store activation concepts for the local market
• Lead and coordinate 360° marketing campaigns for store openings and closures
• Ensure seamless integration of activations across live communication, media, digital channels, and public relations activities
• Manage collaboration with media agencies across traditional and digital media channels
• Partner closely with the PR team to maximize campaign reach and visibility
• Guide and supervise working students and interns, ensuring effective project support and professional development

What you bring

We are looking for an experienced retail marketer with a strong commercial mindset and a passion for creating engaging customer experience. You combine strategic thinking with hands‑on project management and are comfortable managing multiple stakeholders and projects simultaneously. You also meet the following requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Several years of experience in shopper marketing, retail marketing, customer activations, events, or a similar role
• Proven track record in managing complex projects and budgets.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience collaborating with agencies, suppliers, and cross‑functional teams.
• Excellent communication and stakeholder management, and organizational skills.
• Proactive, able to work independently, commercially driven and customer‑focused with fluency in Dutch and English (German is a plus)

What we offer

We offer a challenging role with a high degree of ownership and responsibility in a dynamic international environment. You will become part of an ambitious and professional marketing organization where collaboration, innovation, and customercentricity are key.

You can expect:

• A competitive salary and benefits package aligned with market standards
• A diverse and strategic role with significant business impact
• NS Business Card or standard travel allowance
• Opportunities for professional and personal development
• Collaboration with international and cross‑functional teams
• A flexible and inspiring working environment

C&A fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board that is committed to building a diverse and inclusive organization where everyone can become their best self.
We do not discriminate based on age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.
Even if you don't check every box, but see yourself contributing, please apply and help us build an inclusive community.