Store Activation & Shopper Marketing Lead

C&A; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

NS Business Card

Travel allowance

Professional development

International teams

Flexible working

Job summary

C&A NL seeks a Store Events & Activation Manager (temporary, 1 year) to join our Amsterdam showroom above Kalverstraat. Lead store and customer activation, Shopper Marketing projects and manage external partners.

The role demands a Marketing background, several years in shopper/retail marketing, strong project management, and fluency in Dutch and English. Collaboration with Sales, PR, Media, CRM and Controlling is essential, plus supervising students.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Several years of experience in shopper marketing, retail marketing, customer activations, events, or a similar role.
• Proven track record in managing complex projects and budgets.

Responsibilities

• Lead and manage Store & Customer Activation and Shopper Marketing projects across the local market.
• Develop, execute, and optimize POS campaigns to increase key commercial KPIs, including traffic, conversion rate, and turnover.
• Own the annual activation calendar, including strategic planning, concept development, budget planning, budget control, and project execution.
• Brief, coordinate, and manage external partners, including media agencies, suppliers, service providers, and barter partners.
• Collaborate closely with internal stakeholders such as Sales, Buying, PR, Media, CRM, and Controlling teams.
• Monitor campaign performance, conduct process and performance analysis, create KPI-based reports, and provide actionable recommendations.
• Adapt and implement European in-store activation concepts for the local market.
• Lead and coordinate 360° marketing campaigns for store openings and closures.
• Ensure seamless integration of activations across live communication, media, digital channels, and public relations activities.
• Manage collaboration with media agencies across traditional and digital media channels.
• Partner closely with the PR team to maximize campaign reach and visibility.
• Guide and supervise working students and interns, ensuring effective project support and professional development.

Skills

Shopper marketing

Retail marketing

Customer activations

Events

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

Job description

C&A NL seeks a Store Events & Activation Manager (temporary, 1 year) to join our Amsterdam showroom above Kalverstraat. Lead store and customer activation, Shopper Marketing projects and manage external partners.

The role demands a Marketing background, several years in shopper/retail marketing, strong project management, and fluency in Dutch and English. Collaboration with Sales, PR, Media, CRM and Controlling is essential, plus supervising students.