Smu Product Line Coordinator

ASICS; Amsterdam; Hybrid; EUR 38,000 - 50,000; Full time

Benefits offered by this job

Hybrid working model

Gym access and sports membership 할인

50% discount on ASICS gear

Calm app access

Runkeeper Go premium subscription

Wellness programme and OpenUp Access

Four weeks working abroad each year

Job summary

ASICS, based at the EMEA headquarters near Amsterdam, seeks a 12-month SMU Product Line Coordinator to manage the product calendar, coordinate samples and data across PLM, and collaborate daily with design, development, merchandising and major European accounts.

The role blends creative and operational tasks, requiring detail orientation, a proactive mindset and strong English communication to support the product journey from briefing through development to showroom reviews.

Qualifications

• 1–2 years of experience in product coordination, product management or a closely related role within a fashion or sports brand.
• Strong project management and organisational skills; able to manage multiple tasks and meet tight deadlines.
• Clear and proactive communicator in English; capable of cross-functional collaboration.

Responsibilities

• SMU Process Coordination - support the SportStyle Product Management team across all SMU milestones.
• Cross-Functional Collaboration - work with Design, Development and Merchandising to reflect market needs.
• Product Data & Linelist Management - maintain SMU data across PLM, linelists and sell-in tools.
• Sample Management - coordinate distribution, collection and return of SMU samples.
• Key Account Brief Support - assist with briefs and deck prep for major European accounts.
• Market & Trend Research - track trends and consumer insights for the SportStyle SMU range.

Skills

Product coordination

English communication

Time management

Excel

PowerPoint

Team collaboration

Tools

PLM system

Sample coordination

Job description

Be part of a movement that moves the world

At ASICS, we're more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

Based at our EMEA headquarters in Hoofddorp, near Amsterdam, you will join the SportStyle Product team as SMU Product Line Coordinator on a 12-month fixed-term contract. Working at the heart of our Special Make Up (SMU) creation process, you will keep the product calendar on track, ensure accurate product data across our systems and tools, and coordinate samples, all while collaborating daily with Design, Development, Merchandising, Sales and some of ASICS's biggest European key accounts. This is a broad coordination role with real product exposure. You will be involved in the full creation journey; from briefing through development to review and feedback with retail partners like JD Sports and Zalando, and you will be among the first to see the product when it arrives.

The role is fast-paced and varied, with a mix of creative and operational tasks. If you are detail-oriented, proactive and genuinely excited about being close to the product (including the hands-on, behind-the-scenes work that makes it all happen), this is a great place to build your career in product management.

Your key responsibilities will be:

• SMU Process Coordination - support the SportStyle Product Management team across all SMU milestones; ensure timely execution and alignment across the product creation calendar.
• Cross-Functional Collaboration - work closely with Design, Development and Merchandising to ensure the SMU collection reflects market needs and is commercially relevant; keep all stakeholders informed and on track.
• Product Data & Linelist Management - maintain accurate SMU product information across PLM systems, linelists and sell‑in tools; own data quality and ensure updates are reflected consistently across all documents.
• Sample Management - proactively coordinate the distribution, collection and return of SMU samples; communicate key sample and deadline updates to Key Account managers, Sales, Design and Development.
• Key Account Brief Support - support the PM team in preparing SMU briefs and presenting materials for ASICS's major European accounts; assist with deck preparation for workshops and showroom visits.
• Market & Trend Research - prepare market and competitor research to track trends and consumer insights relevant to the SportStyle SMU range.

You have the following skills and experience:

• 1-2 years' experience in product coordination, product management or a closely related role within a fashion or sports brand.
• Strong project management and organisational skills - able to manage multiple tasks simultaneously and reliably hit tight deadlines.
• Clear and proactive communicator in English - confident working across design, development, commercial and sales functions.
• Proficient in Microsoft Excel - accurate data entry, linelist maintenance and tab management.
• Proficient in Microsoft PowerPoint - able to build and populate slides and support deck preparation for key account meetings.
• Hands‑on and positive about all parts of the role - including sample logistics, data management and admin; a can‑do mindset is essential.

Nice-to-haves:

• Experience with a PLM system and/or sample coordination background is a plus.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home (max 50%) with the dynamic energy of an office environment.