SMU Product Line Coordinator

ASICS EMEA; Hoofddorp; Hybrid; EUR 42,000 - 60,000; Full time

Benefits offered by this job

PLM experience

Sample coordination

Job summary

ASICS EMEA in Hoofddorp is seeking an SMU Product Line Coordinator on a 12-month fixed-term contract to join the SportStyle Product team. You will manage the product calendar, ensure accurate data across systems, and coordinate samples with Design, Development, Merchandising, Sales and key European accounts.

This fast-paced role blends creative and operational work, offering exposure to the full creation journey from briefing through development to showroom presentations for partners like JD

Qualifications

• 1-2 years' experience in product coordination or related role in fashion or sports brands.
• Strong project management and organisational skills to handle multiple tasks and meet tight deadlines.
• Clear, proactive English communicator across design, development, commercial and sales.
• Proficient in Microsoft Excel for data entry, linelist maintenance and tab management.
• Proficient in Microsoft PowerPoint for deck creation and meeting support.
• Hands-on and positive attitude across sample logistics, data management and admin.

Responsibilities

• SMU Process Coordination – support the SportStyle Product Management team across all SMU milestones; ensure timely execution and alignment across the product creation calendar.
• Cross-Functional Collaboration – work with Design, Development and Merchandising to reflect market needs and ensure commercial relevance; keep stakeholders informed.
• Product Data & Linelist Management – maintain accurate SMU product information across PLM systems and sell-in tools; ensure data quality.
• Sample Management – coordinate distribution, collection and return of SMU samples; update Key Account managers and teams on deadlines.
• Key Account Brief Support – assist with SMU briefs and deck preparation for major European accounts (e.g., JD Sports, Zalando).
• Market & Trend Research – prepare market and competitor insights relevant to the SportStyle SMU range.

Skills

Project management

English communication

Product coordination

Organisational skills

Can-do mindset

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Based at our EMEA headquarters in Hoofddorp, near Amsterdam, you will join the SportStyle Product team as SMU Product Line Coordinator on a 12-month fixed-term contract. Working at the heart of our Special Make Up (SMU) creation process, you will keep the product calendar on track, ensure accurate product data across our systems and tools, and coordinate samples, all while collaborating daily with Design, Development, Merchandising, Sales and some of ASICS's biggest European key accounts. This is a broad coordination role with real product exposure. You will be involved in the full creation journey; from briefing through development to review and feedback with retail partners like JD Sports and Zalando, and you will be among the first to see the product when it arrives.

The role is fast-paced and varied, with a mix of creative and operational tasks. If you are detail-oriented, proactive and genuinely excited about being close to the product (including the hands-on, behind-the-scenes work that makes it all happen), this is a great place to build your career in product management.

Your key responsibilities will be:

• SMU Process Coordination - support the SportStyle Product Management team across all SMU milestones; ensure timely execution and alignment across the product creation calendar.
• Cross-Functional Collaboration - work closely with Design, Development and Merchandising to ensure the SMU collection reflects market needs and is commercially relevant; keep all stakeholders informed and on track.
• Product Data & Linelist Management - maintain accurate SMU product information across PLM systems, linelists and sell-in tools; own data quality and ensure updates are reflected consistently across all documents.
• Sample Management - proactively coordinate the distribution, collection and return of SMU samples; communicate key sample and deadline updates to Key Account managers, Sales, Design and Development.
• Key Account Brief Support - support the PM team in preparing SMU briefs and presenting materials for ASICS's major European accounts; assist with deck preparation for workshops and showroom visits.
• Market & Trend Research - prepare market and competitor research to track trends and consumer insights relevant to the SportStyle SMU range.

You have the following skills and experience:

• 1-2 years' experience in product coordination, product management or a closely related role within a fashion or sports brand.
• Strong project management and organisational skills - able to manage multiple tasks simultaneously and reliably hit tight deadlines.
• Clear and proactive communicator in English - confident working across design, development, commercial and sales functions.
• Proficient in Microsoft Excel - accurate data entry, linelist maintenance and tab management.
• Proficient in Microsoft PowerPoint - able to build and populate slides and support deck preparation for key account meetings.
• Hands-on and positive about all parts of the role - including sample logistics, data management and admin; a can-do mindset is essential.

Nice-to-haves:

• Experience with a PLM system and/or sample coordination background is a plus.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home (max 50%) with the dynamic energy of an office environment.