Senior Product Marketing Manager, AI-Driven GTM (EMEA)

Workiva; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Workiva is seeking a strategic, hands-on Senior Product Marketing Manager to shape product marketing for Finance, GRC, or an Industry across EMEA. Youll understand buyers, translate insights into differentiated positioning, and develop sales assets to win.

This role collaborates with sales, marketing, and product leadership to drive GTM plans from launch to revenue impact, build battlecards, and enable field teams across multiple countries.

Qualifications

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles.
• Bachelor's Degree in marketing or a related field.
• Experience with European regulatory environments preferred.

Skills

Storytelling

Cross-Functional Influence

Customer Focus

AI Fluency

Regulatory Environment Familiarity

Education

Bachelor's Degree in Marketing or related field

Job description

Workiva is seeking a strategic, hands-on Senior Product Marketing Manager to shape product marketing for Finance, GRC, or an Industry across EMEA. Youll understand buyers, translate insights into differentiated positioning, and develop sales assets to win.

This role collaborates with sales, marketing, and product leadership to drive GTM plans from launch to revenue impact, build battlecards, and enable field teams across multiple countries.