EMEA Senior Product Marketing: AI-Driven GTM Leader

Sustain.Life; Amsterdam; Remote; EUR 90,000 - 120,000; Full time

Job summary

Workiva is seeking a strategic, hands-on Senior Product Marketing Manager to shape product marketing for Finance, GRC, or Industry in EMEA. You’ll translate buyer insights into differentiated positioning and sales assets, working across sales, marketing, and product leadership to drive revenue and market impact.

You’ll collaborate with teams across Europe, embed AI tools into workflows, and guide regional strategy while staying ahead of regulatory shifts.

Qualifications

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles.
• Bachelor's Degree in marketing or a related field.
• Familiarity with European regulatory environments and experience running GTM across multiple countries.
• Storytelling: translate complex, technical products into clear, compelling value for executives and practitioners.
• Cross-Functional Influence: align Sales, Product, Enablement, and Customer Success behind a shared plan.
• Customer Focus: turn buyer and market insight into positioning that wins.
• AI Fluency: uses AI tools regularly to work faster and sharpen strategy.
• Experience in domains such as financial reporting, governance, risk and compliance (GRC), or financial services is a strong plus.

Responsibilities

• Shape and execute the market narrative with clear messaging and positioning for EMEA buyers.
• Turn complex product capabilities into simple, compelling stories for executives and practitioners.
• Guide consistent messaging across campaigns, events, and executive communications.
• Shape the GTM strategy end to end, from launch planning through revenue impact.
• Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals.
• Create and maintain sales assets and enablement materials including decks and data sheets.
• Author and review content for campaigns, webinars, events, and demand programs.
• Arm field teams with training, content, and insights to shorten deal cycles across multiple EMEA countries.

Skills

Product marketing

B2B SaaS marketing

Storytelling

Cross-functional influence

AI fluency

Customer focus

European GTM experience

Regulatory awareness

Education

Bachelor's degree in marketing or related field

Job description

Workiva is seeking a strategic, hands-on Senior Product Marketing Manager to shape product marketing for Finance, GRC, or Industry in EMEA. You’ll translate buyer insights into differentiated positioning and sales assets, working across sales, marketing, and product leadership to drive revenue and market impact.

You’ll collaborate with teams across Europe, embed AI tools into workflows, and guide regional strategy while staying ahead of regulatory shifts.