Senior Product Marketing Manager

Lumion; Sassenheim; On-site; EUR 90,000 - 130,000; Full time

Job summary

Lumion, a Netherlands-based leader in architectural visualization, seeks a senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy. You will guide cross-functional teams on campaigns, content, and product storytelling to accelerate adoption and engagement.

You’ll prototype ideas with AI, translate research into compelling narratives, and ensure consistent messaging across channels and audiences, driving measurable business impact.

Qualifications

• 6+ years in B2B product marketing or equivalent, with launches end-to-end.
• Proven record of launching products and driving customer adoption in software.
• Exceptional writing and ability to brief and direct content teams.

Responsibilities

• Own positioning and messaging frameworks across Lumion portfolio.
• Plan go-to-market launches with Product, Marketing, and Sales and track outcomes.
• Conduct market and customer insight work, including AI-assisted research.
• Lead content and campaigns with cross-functional teams and brief creatives.

Skills

B2B product marketing

Launch management

AI fluency

Content direction

Messaging & positioning

Cross-functional leadership

Campaign analytics

Visual storytelling

Job description

Lumion is redefining how architecture is communicated in the era of AI, from early concepts to final presentations. Our expanding portfolio helps architects, designers, and visualization professionals communicate ideas with speed, clarity, and emotion, while making it easier for teams and stakeholders to collaborate around design.

We're an international team of developers, designers, architects, and visualization specialists, based across our Netherlands HQ, Denmark, Poland, and a globally distributed remote workforce. The convergence of 3D rendering, real-time engines, and generative AI is accelerating, and we intend to lead it.

The role

You’ll own message-to-market fit for the Lumion portfolio. This is the bridge between Product, Marketing, and Sales: positioning, messaging, go-to-market planning, and enablement that connects the right value proposition to the right audience at the right time.

It's a commercially driven individual contributor role. You set the strategy and you roll up your sleeves to execute it. You won't produce every asset yourself, since much of our product marketing content is created in-house or with technical visualization experts and artists, but you provide the creative direction, briefs, and messaging that make that work land commercially.

We're looking for a senior PMM who pairs classic positioning rigor with AI fluency. You use AI to move faster on research and production, you understand how buyers now research through AI, you can prototype your own ideas rather than only briefing them, and you bring the taste and judgment that keeps our voice distinctive.

What you’ll own

Positioning and messaging. Build and evolve the frameworks that make Lumion's value and differentiation clear across the portfolio. Partner with Product and Content to turn capabilities into competitive narratives, and brief the Content team so the message holds up across every channel and audience.

Go-to-market. Plan and orchestrate launches and feature rollouts with Product, Marketing, and Sales. Coordinate the contributors, then track what the launch actually did and adjust based on the data.

Market and customer insight. Market research, competitive analysis, win/loss reviews, ICPs, and personas that align everyone around one well-defined audience. Use AI-assisted research to keep competitive intelligence continuous rather than point-in-time.

Content and campaigns. Work with Product, Content, and Visualization teams on campaign assets, landing pages, articles, video and tutorial content, case studies, presentations, battlecards, and sales collateral. Lead the visual storytelling that shows what Lumion can do, briefing copywriters, designers, visualization artists, and video producers. Where it's useful, mock up the landing page or the interactive demo yourself.

What you bring

• Around 6+ years in B2B product marketing, including 2+ at senior level owning launches end to end;
• A record of launching products and driving customer adoption, ideally in architectural or visualization software;
• Exceptional writing and content direction. You can craft the positioning yourself, write a clear brief, and edit others' work to a high standard;
• AI fluency and prototyping literacy. You use AI to accelerate research, messaging, and content, and you can show an idea rather than only describe it;
• Visual storytelling expertise, with experience creating or directing content that shows software in action;
• Collaborative leadership. You move cross-functional projects forward without direct authority;
• Campaign experience tied to measurable engagement and adoption;
• Strong analytical skills, and the instinct to turn insight into action.

How we’ll measure success

Launches that hit their adoption and engagement targets. Clear, consistent messaging everywhere customers meet us. Sales enablement that gets used and shows up in win rates by persona. Sharper market understanding through ongoing research. A measurable contribution to funnel conversion.