Startup B2B Growth Marketer

Bloom Studios BV; Amsterdam; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Equity stake

Founder's equity path

Job summary

Bloom Studios BV in Amsterdam seeks a first dedicated marketer to turn our AI-powered creative output into a content-driven demand engine for enterprise brands. You’ll craft marketing assets that fill a pipeline and support founder-led sales.

You’ll collaborate with junior and freelance creators to shape content strategy, landing pages, and outbound programs while exploring new channels and automation to accelerate growth. Equity opportunities may arise.

Qualifications

• 3–6 years of B2B marketing experience spanning content production and at least one of demand generation, ABM, or outbound.
• Portfolio of written B2B content produced to professional standards without a dedicated team.
• Experience running campaigns that generated qualified pipeline, not only impressions.
• Strong AI tool usage as part of daily marketing tasks.
• Commercial sense to craft content that resonates with senior marketing buyers.
• Based in or able to commute to Amsterdam; hybrid with 3 days in office.

Responsibilities

• Own the content strategy across formats and channels.
• Write and produce LinkedIn posts, founder content, customer stories, case studies, use-case pages, and newsletters.
• Brief and quality-check outputs from junior, intern, and freelance producers.
• Run account-based plays into enterprise target accounts: research, targeting, outreach, and materials.
• Generate and warm qualified opportunities for founder-led sales conversations.
• Test outbound approaches and campaigns, iterating based on conversions.
• Design and run lean, measurable campaign experiments across formats and channels.
• Find and test acquisition approaches beyond the standard playbook.

Skills

B2B marketing

Content production

Outbound campaigns

ABM

AI tools usage

Freelancer briefing

Job description

Over the past two years we've built and delivered AI-powered creative production at real enterprise scale, working alongside some of the biggest brands in the world: some of the largest global sports fashion brands, one of the biggest online marketplaces in the Benelux, and one of the largest consumer electronics companies in the world. We've figured out what works, what it takes to deliver, and what it means for the clients who buy it. The next step is getting in front of more of them.

You will be Bloom's first dedicated marketer, responsible for generating and warming qualified demand so our co-founder team can focus on closing it. We produce genuinely impressive creative work for some of the most recognisable brands in the world, and right now that work is not being turned into the marketing assets that fill a pipeline. Your primary job is to change that: take what we produce and build the content engine that makes enterprise buyers take notice.

You'll have junior / freelance creative support for image and video production, so the executional side of content is backed up. For any skill gaps on your end, we're open to bringing in a freelance specialist rather than asking you to cover everything. We're looking for a generalist who can understand and run a whole function, not someone who needs to be a deep specialist in every part of it.

If this goes well, there's a real opportunity to grow into a marketing leadership role at Bloom as the team scales. We're not hiring for that role now, and we're not promising it, but it's a realistic path for someone who builds something good here and wants to keep growing with us.

What you'll do

Content Strategy and Execution

• Own the content strategy across formats and channels: decide what gets made, for whom, and why
• Write and produce across the full content mix: LinkedIn posts, founder content, customer stories, case studies, use-case pages, before/after examples, brand and creative thought leadership, sales collateral, and newsletter or nurture sequences
• Build customer and problem-specific landing pages and flows from scratch
• Brief and quality-check creative output from junior, intern, and freelance content producers
• Run account-based plays into enterprise target accounts: account research, target list building, outreach, and shareable materials
• Generate and warm qualified opportunities that feed into founder-led sales conversations
• Test outbound approaches including cold email, LinkedIn sequences, and content-led campaigns, and iterate based on what converts
• Design and run lean, measurable campaign experiments across formats and channels
• Find and test acquisition approaches beyond the standard playbook, and build on what works
• Run scrappy paid experiments in-house once content and landing pages are in place, bringing in a freelance performance specialist if the channel warrants it

AI as part of your workflow

• Use AI tools as a genuine part of how you work: content repurposing, account research, outbound personalisation, reporting
• We expect this to be how you cover the output of a larger team, not an add-on to everything else

What we’re looking for

• 3–6 years of B2B marketing experience spanning content production and at least one of: demand generation, ABM, or outbound
• A portfolio of written B2B content, including case studies, long‑form, or thought leadership, produced to a professional standard without a dedicated content team around you
• Experience running campaigns or outbound efforts that produced qualified pipeline, not just impressions
• Genuine AI tool usage as part of your working day: agents, automation, or prompt engineering applied to real marketing tasks
• Enough commercial understanding to know what a qualified B2B opportunity looks like, and to write content that gets taken seriously by senior marketing buyers
• Based in or able to commute to Amsterdam (hybrid, minimum 3 days/week in‑office)
• Legal right to work in The Netherlands — we are not able to sponsor visas

Nice to have

• Background at a creative agency or production company selling into enterprise brand and marketing teams
• Familiarity with FMCG/CPG or fashion and apparel as buyer verticals
• Experience managing or briefing freelancers and junior creatives
• Have run a paid media programme (Meta, LinkedIn, or Google) without agency support

Why this is a great opportunity

• Immediate Impact: Your work will directly influence the success of our products and customer acquisition from day one.
• Ownership & Autonomy: We hire people who take initiative and trust them to deliver. You'll have significant ownership over your domain.
• Move Fast, Build Faster: Our flat structure means no bureaucratic red tape. We empower you to make decisions quickly, allowing us to maximize our speed of learning and accelerate growth.
• Share in Our Success: This isn't just a job; it’s a chance to be a foundational part of our journey. As an early employee, you'll have the opportunity to earn an equity stake in a funded, revenue-generating company.
• Foundational Role: This is a chance to get in on the ground floor. As we grow, you’ll have the opportunity to help shape the future of your team and its practices.
• Collaborative Environment: You’ll be joining a passionate, cross-functional team that values growth and is eager to learn from your expertise.