Demand Generation Manager

Lumion; Sassenheim; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flexible hybrid working

30 vacation days

20 workation days

Daily lunch

Office gym

Job summary

Lumion is seeking a Demand Generation Manager to own and optimize global campaigns across paid media, email, webinars, and SEO. You’ll drive MQLs, nurture prospects, and hand off to sales with clear lifecycle tracking.

You’ll collaborate with Product Marketing, Content, and Sales in a fast-growing environment. The role emphasizes data-driven decision making, campaign pacing with agencies, and measurable impact on revenue in a global market.

Qualifications

• 5+ years in B2B demand generation or performance marketing.
• Experience owning MQL-to-SQL progression and pipeline contribution.
• Proven ability to set targets and report revenue impact.
• Proficiency with HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager.
• Strong analytical skills and CAC/CPL optimization.

Responsibilities

• Plan and execute multi-channel campaigns across paid media, email, webinars, and SEO.
• Own delivery and tracking of MQLs and their journey to SQLs.
• Manage agencies and campaign pacing.
• Drive A/B tests and landing page optimization in HubSpot.
• Collaborate with Product Marketing, Content, and Sales.
• Monitor metrics and deliver quarterly performance reports.

Skills

B2B demand gen

MQL to SQL

A/B testing

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Analytics

Cross-functional

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

Looker

Job description

Scale Campaigns That Share the Future of Architectural Design

Are you a performance-driven marketer ready to own results and drive real revenue impact? At Lumion, we’re on the hunt for a sharp, strategic, and commercially minded Demand Generation Manager to help scale our global marketing engine. If you thrive on taking full ownership of campaigns and want to make a visible mark in a fast-growing company, we’d love to meet you.

About the Role

As our Demand Generation Manager, you’ll lead and optimize multi-channel campaigns across paid media, email, and webinars with a strong focus on the US and English-speaking global markets. You’ll collaborate with a creative, data-driven marketing team and own every aspect from agency briefings to performance reporting and lead handoff protocols.

What You’ll Be Doing

• Plan and execute multi-channel marketing campaigns; including paid media, email, webinars, and SEO across global markets
• Own delivery and tracking of MQLs and their journey to SQLs
• Manage agency relationships and campaign pacing
• Drive A/B testing, landing page optimization, and lead segmentation in HubSpot
• Collaborate cross-functionally with Product Marketing, Content, and Sales
• Monitor campaign performance metrics and deliver high-quality reports

What You’ll Bring

• 5+ years in B2B demand generation or performance marketing
• Strong experience with owning MQL to SQL progression and driving direct pipeline contribution
• Performance-driven mindset, with experience setting targets and reporting on marketing’s impact to revenue
• Mastery of tools like HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager
• Strong analytical skills with proven success driving CAC/CPL efficiency
• Strategic thinker who thrives in a collaborative, fast-paced environment
• Bonus: Familiarity with the AEC industry, ABM, or BI tools like Looker

Why Join Lumion?

• Direct impact on a high-growth company
• Flexible hybrid working with a kind, values-driven global team
• 30 vacation days, 20 workation days, competitive salary, and a supportive culture
• On-site perks: Daily lunch and office gym

This post is intended for direct applicants only. We are not seeking agency support at this time.