Product Marketeer

BauWatch Belgium; Apeldoorn; On-site; EUR 55,000 - 75,000; Full time

Job summary

A leading security solutions provider in Gelderland, Apeldoorn is looking for a Product Marketeer to drive market adoption and position services. In this mid-senior level role, you will collaborate with Product Owners and sales teams to create effective go-to-market strategies. The ideal candidate has over 5 years of experience in product marketing, fluent English, and the ability to translate customer needs into actionable marketing strategies. This is a full-time position with a focus on strategic thinking and execution.

Qualifications

• Minimum of 5 years of experience in Product Marketing or Marketing in a fast-growth environment.
• Proven ability to understand market dynamics, buyer behavior, and competitive positioning.
• Strong track record of using data and customer insights to inform decisions.

Responsibilities

• Lead end-to-end launch strategies for new products and features.
• Monitor competitive landscape and provide actionable intelligence.
• Enable sales teams by developing sales collateral and training materials.

Skills

Product Marketing experience

Fluent English (C1/C2)

Data-driven decision making

Relationship building

Communication skills

Education

Bachelor's/Master's degree or equivalent

Job description

Product Marketeer – BauWatch Group

Are you ready to position our innovative services & products in the market and drive adoption across Europe as our Product Marketeer?

We are on a mission to evolve from a security provider into the indispensable operational partner for our customers. You will be a key driver of our product marketing strategy, working in close partnership with the Product Owners, marketing team, and commercial stakeholders to bring our digital customer experience and hardware portfolio to market. This is a high‑impact role requiring strategic thinking and hands‑on execution, where you’ll shape how we position, launch, and enable sales of our products across European markets.

Responsibilities

• Lead end‑to‑end launch strategies for new products and features, developing comprehensive go‑to‑market frameworks in close collaboration with Product Owners and commercial stakeholders. Run market demand tests and product launch campaigns that drive adoption and revenue growth.
• Monitor competitive landscape and positioning of competitor products. Provide actionable competitive intelligence to Product Owners and commercial teams. Develop and challenge value propositions and product positioning in collaboration with Product Owners and the Group Pricing Manager.
• Enable sales teams across Europe by developing and maintaining sales collateral, battle cards, product demos, and training materials. Translate complex product capabilities into clear value propositions that resonate with site managers and on‑site personnel.
• Deeply understand the needs of our users (corporate roles, site managers and on‑site personnel) through market research, customer interviews, and win/loss analysis. Develop buyer personas and ensure our product messaging addresses real customer pain points.
• Define, implement, and measure product marketing performance metrics (product adoption, sales win rates, market penetration). Use data‑driven insights to continuously optimize positioning, messaging, and go‑to‑market approaches.
• Manage stakeholder relationships across Product, Sales, and Group Marketing teams. Champion product marketing priorities while being a strong team player who values cross‑functional collaboration and input from diverse perspectives.

Qualifications

• Minimum of 5 years of experience in Product Marketing or Marketing in a high‑paced, fast‑growth environment, preferably in a B2B, SaaS or agency environment.
• Fluent English (C1/C2‑level). Additional languages are a plus.
• Higher education (Bachelor’s/Master’s degree or equivalent).
• Proven ability to understand market dynamics, buyer behavior and competitive positioning.
• Strong track record of using data and customer insights to inform product, sales and marketing decisions.
• Excelling at building relationships and working across teams. You energize others, build trust with Product Owners and commercial stakeholders, and know how to drive alignment without formal authority.
• Strong bias for action with ability to translate strategy into actionable launch plans, sales enablement materials, and measurable results.
• Commercial acumen with good understanding of P&L structures and return calculations.
• Exceptional communication skills across all levels – from creating compelling sales materials to presenting to C‑suite executives. Ability to simplify complex technical concepts into customer value.
• Comfortable discussing product features, integration, and technical capabilities with Product Owners and technical teams to translate them into commercial value propositions.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing