Demand Generation Manager

Lucid Software; Amsterdam; Hybrid; USD 52,368 - 98,917; Full time

Job summary

Join a forward-thinking company as a Demand Generation Manager, where your creativity and marketing expertise can shine. This role is pivotal in driving inbound marketing campaigns and executing engaging webinars that attract high-quality leads. Collaborate closely with the sales team to ensure alignment and optimize campaign performance using tools like HubSpot. If you thrive in a dynamic environment and are passionate about B2B SaaS marketing, this is your chance to make a significant impact in a hybrid workplace that values innovation and teamwork.

Qualifications

• 3+ years of experience in demand generation marketing or related roles.
• Proven track record of driving engagement and meeting pipeline targets.

Responsibilities

• Drive successful inbound demand generation marketing campaigns with sales team.
• Plan and execute impactful webinars from concept to completion.

Skills

Demand Generation Marketing

B2B SaaS Marketing

Campaign Management

Creative Problem-Solving

Metrics-Driven Approach

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Email Marketing Tools

Social Media Marketing Tools

Job description

Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fortune Best Workplaces in Technology, and the PEOPLE Companies that Care list all for multiple consecutive years. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.

We are seeking a skilled and motivated Demand Generation Manager to join our growing team. As a marketeer, you will play a crucial role in planning & executing webinars, performance reporting, and stakeholder communications.

Responsibilities:

• Work in partnership with sales: Drive successful inbound demand generation marketing campaigns, aligning efforts with the sales team for maximum impact.
• Utilize established tactics: Leverage established strategies to generate demand and attract high-quality leads.
• Monitor and optimize campaigns: Continuously track and refine campaign performance to ensure maximum demand generation results.
• Collaborate on lead management: Partner with the sales team to monitor and report on MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads), ensuring alignment and progress.
• Master HubSpot: Act as the go-to in HubSpot, providing insights, analytics, and reporting to evaluate and enhance campaign performance.
• Support wider team: Assist the Senior Marketing Manager in executing and optimizing performance campaigns.
• Plan & execute webinars: Organize impactful webinars from concept to completion, driving high engagement and attendance.
• Project management: Oversee internal marketing projects to ensure timely completion and exceptional deliverables.
• Marketing support: Provide support for the marketing team, including tasks such as email marketing campaigns, landing page updates, and other marketing activities as needed.

Requirements:

• 3+ years of experience in demand generation marketing or related roles, with a proven track record of driving engagement and meeting pipeline targets.
• B2B SaaS marketing background: Understanding of B2B SaaS marketing best practices.
• Campaign experience: Proven experience in planning, executing, and managing successful webinars.
• Tech stack proficiency: Working knowledge of Hubspot, and other similar marketing tech stack.
• Additional marketing skills: Familiarity with email marketing best practices, content creation, and social media marketing.

Preferred Qualifications:

• Creative: you are quick to come up with out-of-the-box ideas for promotion, content and generally creative problem-solving.
• Organized: You’re good at tracking your work, keeping others in the loop, and managing multiple projects simultaneously.
• Self-starter: Eager to learn, self-motivated, and capable of working independently with minimal supervision once onboarded.
• Execution-oriented: Strong focus on execution and constantly seeking ways to optimize processes for better results.
• Metrics-driven: Keen interest in performance metrics and a desire to see the tangible effects of your work.
• Project ownership: Comfortable with owning multiple projects within the team and reporting on their success.
• Growth marketing mindset: you prioritize data-driven strategies, customer-centric approaches, and iterative experimentation to drive scalable and sustainable revenue growth.