Senior Product Manager

GUERLAIN; Capelle aan den IJssel; On-site; EUR 90,000 - 120,000; Full time

Job summary

GUERLAIN in the Netherlands is seeking a Senior Product Manager to lead the local marketing team and execute the product strategy. The role focuses on innovation planning, launch execution, and close collaboration with sales, education, and events teams to drive brand growth.

The ideal candidate will own market activation plans, manage assortments, and deliver monthly sell-out analyses while coordinating with European teams on initiatives and requests.

Qualifications

• Fluent in English is required, French is a plus.
• Strong leadership and interpersonal skills are essential.
• Analytical thinking with an ability to communicate clearly.
• Team player with proactive mindset and reliability.
• Excellent in Office tools and data handling.

Responsibilities

• Lead the Netherlands Guerlain Marketing team and drive the business strategy.
• Lead the innovation plan and launch plans in collaboration with Customer Service.
• Plan and present new products to Key accounts & Spa team with the Brand General Manager.
• Create order and novelty forms for Key Retailers; ensure article creation aligns with launch plan.
• Develop launch recommendations and activation plans with Trade & Merchandising Manager.
• Manage assortment by Retailer and monitor end-of-life products.
• Build Sell Out projections and monthly reporting; support Europe reporting.

Skills

Fluent English

French a plus

Leadership

Interpersonal skills

Analytical thinking

Team player

MS Office

Tools

MS Office

Job description

Company Overview

For over 190 years, Guerlain has been an audacious explorer in the world of beauty, continuously innovating in fragrances, skincare, and make-up. As a house of creation, Guerlain is committed to preserving, developing, and transmitting its unique heritage. Our dedication to luxury, exceptional quality, and sustainable development guides our every action. We are looking for passionate individuals to join our team and contribute to the enduring legacy of Guerlain.

We are looking for a Senior Product Manager who is available starting ASAP.

As Senior Product Manager, you will drive the Netherlands Guerlain's Marketing team.

You will be reporting to the Brand General Manager of The Netherlands, and be responsible of the product management intern.

Innovation plan Management

• Lead the innovation plan, including building and tracking the launch plan, in collaboration with Customer service
• For each sales cycle:
• Plan, prepare, and present new products to Key accounts & Spa team– in collaboration with the BGM
• Article creation: complete order forms & novelty forms for Key Retailers ; Ensure the full article creation process is finalized according to launch plan
• Create Indeps order forms (Bestelbonnen) & provide Novelties presentation for the Sales, Education & Events Manager
• Update Guerlain price lists for sales products & testers (Bestelboek)

Launch strategy & FAST

• Develop new launches recommendations in collaboration with the Trade & Merchandising Manager, as a basis for discussion with the Brand General manager (FAST): covering distribution strategy, sales products, testers & samples quantities- by Retailer
• Submit FAST in the system (e-Fast) and maintain FAST information (quotaverdeling file)
• Monitor product quotas: placements / leftovers
• Liaise proactively with Europe Marketing team for all various requests (FMR, Market requests...)
• Communicate key Marketing strategy updates from HQ and the Europe team
• Build and implement 360° activation plans for each strategic launch in collaboration with the Trade & Merchandising Manager

Category management & Key assets strategy

• Manage & optimize assortment by Retailer to increase productivity, across all axes
• Track and maintain assortment by POS / cluster, in collaboration with Customer service
• Track and communicate end-of-life products to sales team
• Define and implement Key assets strategy – in collaboration with BGM

Performance / Sell-out monitoring

• Build Sell Out assumption: monthly Sell out projection for the total brand, yearly Sell out forecast by axis and by line
• Provide monthly reporting of Sell out by line / by Retailer
• Manage Europe reporting: new launches, activations, events, breaking news...
• Responsible for monthly Sell Out data downolads for Europe BI
• Conduct ad-hoc analysis as required

Budget & Financial management

• Marketing Dashboard: responsible for Testers & samples budget, forecasting & monitoring
• Build and maintain Testers & samples forecasting by SKU, by month, and by account
• Responsible for PR / PO & monthly phasing control
• Define yearly ITO projection by line for the total brand
• Build BNP (Basic, New, Promo) ITO forecast
• Prepare and present Budget presentation

Cross-functional collaboration & Support

• Support the Training manager with invitations, registrations, and on-site training session preparation
• Support the Sales, Education & Events Manager in Events preparation, including Market request, various orders, invitations..., in collaboration with the Trade & Merchandising Manager
• Support PR Day implementation
• Support various events
• Organize team meetings (location, gifts, F&B, activity...) in collaboration with the Trade & Merchandising Manager for decoration
• Prepare & present the Innovation plan, SO updates by line and Marketing news during Team meeting

This job description comes into effect ASAP.

This job description may be adapted to the given circumstances and future-oriented new tasks in consultation with the job holder. Structured and organized

Strong interpersonal and communication skills

Team player

Analytical and economical intelligence

Strong leadership

Hands on mentality

Eager to learn

Excellent in Office tools

Fluent in English - French is a plus

Process-oriented thinking, proactivity, and reliability