Counter Manager Amsterdam

Guerlain; Amsterdam; On-site; EUR 50,000 - 70,000; Full time

Job summary

A prestigious cosmetics brand is seeking a Counter Manager to oversee management and performance at their Amsterdam location. This role involves leading and developing a team to maximize sales, enhance client engagement, and uphold brand excellence. The ideal candidate will possess strong sales skills, be fluent in Dutch, and have a passion for the beauty industry. Responsibilities include driving sales targets, delivering outstanding service, and managing operational tasks to ensure compliance with luxury standards.

Qualifications

• Proven ability to lead and develop a team.
• Passion for luxury retail and beauty.
• Hands-on and proactive attitude.

Responsibilities

• Lead and motivate the counter team.
• Drive and achieve sales targets.
• Deliver the highest level of customer service.
• Oversee administrative tasks and reporting.

Skills

Strong commercial and sales mindset

Excellent communication and interpersonal skills

Ability to lead and develop a team

Fluent in Dutch

Good command of English

Education

Professional make-up artistry and/or beautician certification

Job description

As a Guerlain Counter Manager, you are responsible for the overall management and performance of the counter and your team within de Bijenkorf. Your mission is to lead, inspire, and develop your team to maximize sales performance, client engagement, and brand excellence, while delivering an exceptional level of service. You act as a true ambassador of Guerlain, embodying the brand’s values and ensuring they are consistently reflected in every client interaction and team behaviour.

Job Responsibilities

People Management

• Lead, coach, and motivate the counter team on a daily basis, fostering a strong team spirit
• Act as a role model in sales, service excellence, grooming, and brand representation
• Set and follow up on individual and team objectives
• Conduct regular coaching sessions and performance evaluations
• Ensure the team understands and respects Guerlain’s standards and value

Business Management

• Drive and achieve sales targets (daily, weekly, monthly, yearly)
• Monitor performance (sell‑out, KPIs, market share) and implement action plans
• Identify opportunities to grow the business and increase counter performance
• Ensure successful execution of product launches, animations, and in‑store events
• Act as the key liaison between Head Office and the counter team
• Build strong relationships with store and floor management

Client Experience

• Deliver and promote the highest level of customer service
• Lead by example on the shop floor, creating a welcoming and luxury client experience
• Strengthen client loyalty through personalised service and relationship building
• Ensure Guerlain service standards are consistently applied

Operations & Reporting

• Oversee administrative tasks: staff planning, stock management, and ordering
• Ensure accurate and timely reporting (sales, KPIs, internal tools)
• Maintain optimal stock levels and efficient sell‑through
• Guarantee full compliance with merchandising and brand image guidelines
• Ensure the counter is always aligned with Guerlain’s luxury standards
• Maintain clear communication with Guerlain Management

Profile

• Training: Professional make‑up artistry and/or beautician certification
• Skills: Strong commercial and sales mindset
• Proven ability to lead and develop a team
• Excellent communication and interpersonal skills
• Fluent in Dutch (mandatory)
• Good command of English
• Personal qualities: Passion for luxury retail and beauty; hands‑on and proactive attitude; flexible and adaptable mindset; strong team player with the ability to work independently; willingness to learn and grow

Additional Information

ROLE IN THE ORGANIZATION

• Reports to: Retail Manager
• Manages: Beauty Consultants (BCs) and counter team
• Collaborates with: Training team, Planning Manager, National Make‑up Artist, Trade Marketing, Merchandising, and Floor Management

PERFORMANCE IS EVALUATED BASED ON

Quantitative

• Achievement of sales targets
• Growth in revenue and market share

Qualitative

• Leadership and role model behaviour
• Team engagement and development
• Counter presentation and brand image
• Customer service excellence

MAIN CHALLENGES

• Fast‑paced retail environment
• High expectations in service and product expertise
• Managing team dynamics and performance
• Flexible working hours and physically active role