Senior Media Manager

Dyson GmbH; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Discount on Dyson products

Company Pension scheme

29 days annual holiday plan

Company Fitness plan

Employee Assistance Programme

Life Assurance Plan

Transportation allowance (0,23€/km)

Health Insurance – MedicalContribution

Job summary

Dyson is seeking a Senior Media Manager to own the end-to-end media agenda across paid and owned channels for Benelux and Nordics. You will lead a team of media managers, drive annual planning, and oversee collaboration with agencies and internal teams to deliver measurable media plans.

You will translate consumer and first-party data into actionable strategies, optimize channel mix, and report performance to stakeholders.

Qualifications

• At least 7+ years’ experience in media planning, agency or in-house, with leadership of multi-channel teams.
• Deep knowledge of planning and buying across TV, Print, OOH, Programmatic Display & Video, Social, and Search.
• Strong analytical skills, data-driven attribution, and media-mix modelling.
• Ability to build relationships across functions, stakeholders, and agency partners.

Responsibilities

• Lead development and delivery of media strategies with marketing teams and agency partners for Benelux and Nordics.
• Own and manage annual, quarterly, and campaign planning cycles with milestones and governance.
• Oversee cross-channel audience and media plans for product launches and major campaigns.
• Drive data-driven planning, performance analysis, forecasting, and optimization to improve ROI.
• Build strong relationships with media agencies, commercial stakeholders, and regional teams.

Skills

Leadership

Media planning

Multi-channel

Analytics

Attribution modelling

Audience planning

Ad operations

Communication

Stakeholder management

Job description

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. Our Media team brings these breakthroughs to life, creating campaigns that are clear, credible, and distinctly Dyson. Weshapeexperiences for customers and owners that feel honest and original.

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a regular hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together

About the role

This rolewillownthe end-to-end media agenda across paidand owned channels, ensuring best-in-class and efficient media planning, investment, and performance to drive both brand and commercial KPIs.As the media lead for the region/cluster–you will oversee the full media lifecycle – from annual planning& campaign strategy to optimization, innovation,measurementand performance reporting, working closelywith commercial teams, regional/globalcounterpartsand agency partners.

Reporting to the Head of MarketingforBenelux and Nordics, this position leads a team of media managers/specialists– together championing media excellenceto ensure we continue to deliver highly effective,efficientand measurable mediaplans.

Key Responsibilities:

As our Senior Media Manager, you will:

Lead the developmentand delivery ofmedia strategies with our marketing teams and agencypartners – based in 2 regions for Benelux and Nordics

Own and manage annual, quarterly, and campaign planning cycles, ensuring all milestones, deliverables, and governance requirements are met on time.

Serve as the primary operational and strategic lead for media agency partners, driving collaboration, accountability, and executional excellence.

Develop and oversee cross-channel audience and media plans forNPDs /product launches and key campaigns, ensuring a connected consumer journey.

Drive audience planning by translating consumer, owner, and first-party data insights into actionable media strategies and agency planning frameworks.

Optimizemedia investment and channel mix through data-driven planning, performance analysis, forecasting, and ongoing optimization.

Partner with Category, Digital Marketing, Business Intelligence, Commercial teams, andregional/global teamsto deliver integrated plans andidentifyopportunities for greater effectiveness and efficiency.

Championa test-and-learn culture byidentifyingnew opportunities,leveragingexperimentation frameworks, attribution models, and advanced measurement approaches.

Monitor, analyze, and communicate campaign performance, providing actionable recommendations to improve media effectiveness and ROI.

Provide regular thought leadership on media innovation, emerging technologies, platform developments, and measurement trends, ensuring teamsremainat the forefront ofindustrybest practices.

Build andmaintainstrong relationships with media agencies, commercial stakeholders, and local market teams to ensure best-in-class campaign executionand consistent KPI tracking.

Drive effective budget and BBI management, ensuring investment accuracy, compliance, andoptimalallocation of resources.

Establish robust reporting, governance, and performance management processes to support transparency, accountability, and continuous improvement.

Support capability building across marketing and media teams through knowledge sharing, best practices, and strategic guidance.

Play a key role in driving retail media strategy and choices in collaboration with KAMs and retail account leads

About you

To succeed in the role, we expect you to have:

At least7+years’ experience in media planning– agency or in-house– withleadership of having led multi-channel teams

Deep knowledge of planning and buying across the spectrum: TV, Print, OOH, Programmatic Display & Video, Social, and Search.

The ability to interrogate local market plans–making sure they deliver both brand lift and demand.

Strong analytical skills, experience with data-driven attribution, and media-mix modelling.

Expertisein media and audience planning, creative development, and ad operations.

Akeen eyefor trends-and the confidence to recommend bold,innovativeandstrategic opportunities.

Exceptionalorganizational skills, process focus, anda fierceattention to detail.

Strong business sense, analytical acumen, and project management skills.

The ability to build relationships-across functions, with stakeholders, and agency partners.

Sharp communication and presentation skills.

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Transportation allowance (0,23€/km regardless of the means of transport)
• Health Insurance – Medical Contribution

*Please note: New employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis*

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

When James Dyson invented the Ballbarrow he assigned the patent to the company, Kirk-Dyson, and not in his own name. Big mistake. After leaving the company, he had no rights to the invention he had laboured over and they sold his invention to another company. But all was not lost. He learnt some valuable lessons for the future – creativity is a rare commodity and the importance of protecting an idea.