Marketing Manager - Benelux

Versuni; Amsterdam; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid working model

Meal allowance

Expense allowance

Travel allowance

Home office setup support

Job summary

Versuni in Amsterdam is seeking a Marketing Manager to own local marketing strategies for the Benelux region, delivering end-to-end campaigns from ATL to social activations and point of purchase.

The role requires 4–8 years in commercial marketing, a Master’s degree, and strong ability to manage cross-functional stakeholders in a matrix organization, with a focus on data-driven results and local content localization.

Qualifications

• Master’s degree in Business, Marketing, Digital Media, or related field.
• 4–8 years of commercial marketing experience with P&L ownership.
• Proven track record in 360-degree campaigns (ATL/BTL) and social/UGC strategies.
• Strong analytical capability to derive insights from market and digital data.
• Ability to balance strategic thinking with precise execution across touchpoints.
• Excellent stakeholder management in a matrix organization, with clear communication.

Responsibilities

• Define and implement long- and short-term local marketing strategies for the Benelux region with full P&L ownership.
• Lead 360-degree campaigns across ATL, digital, social, and in-store activations.
• Drive social, influencer partnerships, and UGC content to engage local audiences.
• Manage local portfolio optimization, product launches, and pricing aligned with Commercial Excellence.
• Localize global toolkits into assets with bespoke content for the market.
• Define media strategy and budgeting with agencies to maximize ROI.
• Align promotions and demand planning with Sales and Trade Marketing.

Skills

Campaign & Social

Analytical

Strategic & Execution

Stakeholder Management

Dutch Language

English Language

French Helpful

Education

Master's degree

Job description

Are you ready to lead impactful marketing campaigns, digital activations, and drive commercial success across the Benelux market? As a Marketing Manager, you will develop and execute end-to-end local marketing strategies across the entire Consumer Decision Journey—from high-impact ATL campaigns down to social-first activations and point of purchase.

In this role, you will act as the single point of ownership for your category, taking full P&L accountability while serving as the strategic bridge between local commercial operations and Global Headquarters. You will leverage social media, influencer partnerships, and user-generated content (UGC) alongside traditional media channels to engage modern consumers. You will join a dynamic Benelux organization, collaborating closely with Marketing Managers, Media & PR, Trade Shopper Marketing, Sales, Supply Chain, Finance, and Consumer Care.

The ideal candidate thrives in a complex matrix organization, seamlessly managing diverse stakeholders while taking complete end-to-end ownership of the business. You will report directly to the Marketing Leader North-Europe.

This position is open to hire someone in Belgium or the Netherlands.

The impact you’ll make:

• Strategic Leadership & P&L Ownership: Define and implement long- and short-term local marketing strategies tailored to consumer, market, and competitor insights. Own full category P&L, managing annual sales, margin targets, price realization, and market share growth across the Benelux region.
• Integrated & Social-First Consumer Marketing: Build and execute a rolling 360-degree consumer marketing plan. Lead campaign execution across all touchpoints, seamlessly connecting broad ATL reach with digital, social, brand website, and in-store activations.
• Social, Influencer & UGC Strategy: Drive brand engagement through local social media strategies. Build influencer partnerships, foster user-generated content (UGC), and create social-first content strategies that resonate with local audiences and build community brand loyalty.
• Portfolio & Launch Management: Manage local portfolio optimization, product lifecycle strategies, and local pricing in alignment with Commercial Excellence teams. Lead product launches (NPIs) and collaborate with global category teams to shape long-term product roadmaps.
• Content Localization & Creation: Adapt global marketing toolkits into locally appealing assets, enriching global master creative with bespoke local content, influencer activations, and social initiatives.
• Media Strategy & Budgeting: Partner with media agencies and internal media leadership to define channel strategies (including paid social and performance media), allocate budgets effectively, and maximize campaign ROI.
• Commercial & Cross-Functional Alignment: Work hand-in-hand with Sales, Trade Shopper Marketing, and Demand Planning to align promotions, retail execution, full-year volume forecasting, and in-store/online commercial activations.

The skills and knowledge you’ll bring:

• Educational Background: Master’s degree, preferably in Business, Marketing, Digital Media, or a related commercial discipline.
• Professional Experience: 4–8 years of experience in a commercial marketing role with a proven track record of managing full P&L performance and delivering measurable business results.
• Campaign & Social Expertise: Strong consumer mindset with demonstrated success in running 360-degree consumer campaigns (ATL/BTL), as well as a deep understanding of social media platforms, influencer management, and UGC strategies.
• Analytical Capability: High analytical acumen with the ability to turn complex market and digital engagement data into actionable strategic insights.
• Strategic & Execution Balance: Ability to think strategically while remaining pragmatic with a sharp eye for excellent, detailed execution across all touchpoints.
• Stakeholder Management: Exceptional communication and interpersonal skills. Adept at navigating matrix organizations, aligning cross-functional teams, and defending strategic business interests with diverse stakeholders.
• Languages: Fluent in Dutch and English; proficiency in French is a strong advantage.

What we’ll give you in return:

• Internationally competitive base salary | benchmarked against global industry and market leaders
• Annual Incentive Program | rewarding those who dare and achieve more
• Meal allowance + meal vouchers
• Expense, mobile, grade and travel allowance
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands
• High growth environment | offering exciting learning and career development perspectives beyond your first role
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?