Senior Martech Consultant

Merkle Inc.; Rotterdam; On-site; EUR 90,000 - 120,000; Full time

Job summary

Merkle is seeking a Senior Martech Solution Consultant to define the technical direction for large-scale personalisation and CX transformations. You will translate ambitions into concrete architectures and lead vendor scenario analysis and roadmaps, ensuring alignment with senior business and IT stakeholders.

The role emphasizes embedding AI capabilities, guiding multi-stakeholder teams, and delivering scalable, architecture-driven outcomes across marketing, sales, and service.

Qualifications

• 7+ years of experience in Martech, CX, digital architecture, or technology consulting.
• Proven ability to translate future-state vision into technical architecture and roadmaps.
• Experience with vendor evaluation, road mapping, and implementation planning.
• Strong understanding of data, identity, orchestration, and integration concepts.
• Ability to communicate architectural decisions to senior stakeholders.
• Platform-agnostic approach focusing on capabilities rather than tools.

Responsibilities

• Assess existing Martech landscapes and architectural constraints.
• Design future-state technical architectures that enable personalisation and orchestration.
• Translate strategic use cases into platform, vendor, and capability implications.
• Compare and recommend architecture and vendor scenarios.
• Support vendor evaluation and provide clear trade-offs and recommendations.
• Define high-level delivery roadmaps and approaches.

Skills

Martech strategy

Stakeholder communication

Enterprise architecture

Vendor management

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

Braze

Job description

As a Senior Martech Solution Consultant, you define the technical direction of large-scale personalisation ambitions and customer experience transformations. You translate future-state ambitions into concrete technical architectures, covering platform choices, integrations, delivery sequencing, and execution approaches.

To do so, you assess complex existing martech landscapes and design future-state architectures that enable advanced personalisation, decision-making, and orchestration capabilities across marketing, sales, and service. From there, you lead vendor scenario analysis and selection and translate architectural choices into phased roadmaps and high-level implementation plans.

You act as the architectural authority and sparring partner for senior business and IT stakeholders, working closely with strategy consultants, business analysts, and project managers to bridge vision and execution.

What You Will Do

• Assess existing Martech platforms, integrations, and architectural constraints
• Design future-state technical and solution architectures that drive new capabilities
• Translate strategic use cases into platform, vendor, and capability implications
• Compare and recommend architecture and vendor scenarios
• Support vendor evaluation and selection with clear trade-offs and recommendations
• Define implementation roadmaps and high-level delivery approaches
• Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders
• Embed AI capabilities and implications into the overall vision, architecture, and roadmap
• Clearly communicate architectural decisions and their impact to senior stakeholders

AI is an integral part of this role: not as a bolt-on, but as a driver of future vision, strategic concepts, and roadmap decisions. You help clients understand how AI reshapes personalisation, decision-making, and time-to-value.

You guide clients from experimentation toward structural, scalable AI adoption within their Martech landscape.

Qualifications & Experience

• 7+ years of experience in Martech, CX, digital architecture, or technology consulting
• Strong experience with enterprise Martech platforms such as:
  • Salesforce (Marketing Cloud, Data Cloud, Customer 360)
  • Adobe (Experience Platform, Journey Optimizer, Analytics)
  • Braze or comparable engagement platforms
• Proven experience translating future-state vision into technical architecture, roadmaps, and implementation approaches
• Experience with vendor selection, road mapping, and implementation planning
• Strong understanding of data, identity, orchestration, and integration concepts
• Strong analytical skills to assess solution scenarios across technology, organisation, skills, and operating models
• Experience guiding clients through complex architecture and transformation decisions
• Trusted advisor to senior IT stakeholders, architects, and business leaders
• Comfortable operating in complex, multi-stakeholder enterprise environments
• Able to clearly explain architectural decisions and consequences to non-technical audiences
• Structured, pragmatic, and outcome-driven, with a strong consulting mindset
• Platform-agnostic with the ability to focus on capabilities rather than tools

Why This Role Will Help You Grow

• You work on strategy-to-execution transformation engagements
• You influence long-term Martech and AI-driven personalization strategies
• You operate at architectural board and decision-making level
• You collaborate with talented colleagues who enjoy delivering impact while having fun together

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we’ve put people at the heart of digital business transformation. As the world’s only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.

Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.

At Merkle we believe in the power of diversity. Wewelcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.