Senior Martech Consultant

Merkle Italia; Rotterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Merkle is seeking a Senior Martech Solution Consultant to shape the technical direction of large-scale personalization and customer experience transformations from Rotterdam. You translate ambitions into architectures, assess platforms and vendors, and define phased roadmaps and high-level implementation plans.

You will collaborate with strategy consultants, business analysts, and project managers, embedding AI into the architecture and communicating decisions to senior stakeholders.

Qualifications

• 7+ years in Martech, CX, or digital architecture.
• Proven ability to translate future-state vision into architectures and roadmaps.
• Experience in vendor evaluation, roadmapping, and implementation planning.
• Strong understanding of data, identity, orchestration, and integrations.
• Ability to communicate architectural decisions to non-technical audiences.

Responsibilities

• Assess existing Martech platforms, integrations, and architectural constraints.
• Design future-state architectures to drive new capabilities.
• Translate strategic use cases into platform and vendor implications.
• Compare and recommend architecture and vendor scenarios.
• Support vendor evaluation with clear trade-offs and recommendations.
• Define implementation roadmaps and high-level delivery approaches.
• Provide architectural guidance across internal teams, vendors, and clients.
• Embed AI capabilities and implications into the vision and roadmap.

Skills

Martech architecture

Strategic consulting

Executive stakeholder management

Platform-agnostic approach

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce Customer 360

Adobe Experience Platform

Journey Optimizer

Braze

Job description

Job Description

As a Senior Martech Solution Consultant, you define the technical direction of large-scale personalisation ambitions and customer experience transformations. You translate future-state ambitions into concrete technical architectures, covering platform choices, integrations, delivery sequencing, and execution approaches. To do so, you assess complex existing martech landscapes and design future-state architectures that enable advanced personalisation, decision-making, and orchestration capabilities across marketing, sales, and service. From there, you lead vendor scenario analysis and selection and translate architectural choices into phased roadmaps and high-level implementation plans. You act as the architectural authority and sparring partner for senior business and IT stakeholders, working closely with strategy consultants, business analysts, and project managers to bridge vision and execution.

What You Will Do

• Assess existing Martech platforms, integrations, and architectural constraints.
• Design future-state technical and solution architectures that drive new capabilities.
• Translate strategic use cases into platform, vendor, and capability implications.
• Compare and recommend architecture and vendor scenarios.
• Support vendor evaluation and selection with clear trade-offs and recommendations.
• Define implementation roadmaps and high-level delivery approaches.
• Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders.
• Embed AI capabilities and implications into the overall vision, architecture, and roadmap.
• Clearly communicate architectural decisions and their impact to senior stakeholders.

AI & Personalisation Perspective

AI is an integral part of this role: not as a bolt-on, but as a driver of future vision, strategic concepts, and roadmap decisions. You help clients understand how AI reshapes personalisation, decision-making, and time-to-value. You guide clients from experimentation toward structural, scalable AI adoption within their Martech landscape.

Qualifications & Experience

• 7+ years of experience in Martech, CX, digital architecture, or technology consulting.
• Strong experience with enterprise Martech platforms such as: Salesforce (Marketing Cloud, Data Cloud, Customer 360) Adobe (Experience Platform, Journey Optimizer, Analytics) Braze or comparable engagement platforms.
• Proven experience translating future-state vision into technical architecture, roadmaps, and implementation approaches.
• Experience with vendor selection, road mapping, and implementation planning.
• Strong understanding of data, identity, orchestration, and integration concepts.
• Strong analytical skills to assess solution scenarios across technology, organisation, skills, and operating models.
• Experience guiding clients through complex architecture and transformation decisions.
• Trusted advisor to senior IT stakeholders, architects, and business leaders.
• Comfortable operating in complex, multi-stakeholder enterprise environments.
• Able to clearly explain architectural decisions and consequences to non-technical audiences.
• Structured, pragmatic, and outcome-driven, with a strong consulting mindset.
• Platform-agnostic with the ability to focus on capabilities rather than tools.

Why This Role Will Help You Grow

• You work on strategy-to-execution transformation engagements.
• You influence long-term Martech and AI-driven personalization strategies.
• You operate at architectural board and decision-making level.
• You help clients turn ambition into executable, future-ready roadmaps.
• You collaborate with talented colleagues who enjoy delivering impact while having fun together.

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we've put people at the heart of digital business transformation. As the world's only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus. For more information, visit www.merkle.com.

Inclusion and Diversity

At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

#LI-MERKLE #LI-Hybrid #LI-DR2

Job Details

Location: Rotterdam

Brand: Merkle

Time Type: Full time

Contract Type: Fixed Term Contract (Fixed Term)

About dentsu

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