Senior Lifecycle Marketing Lead - Email Nurture & Growth

Payhawk; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

30 days holiday

International exchange trip

Team events

Medical care

Gym membership

Travel allowance

Product access

Job summary

Payhawk, an AI-powered spend management platform, seeks its first lifecycle marketing hire to build email from zero into a nurture channel, reporting to the VP Growth Marketing. This is a senior individual-contributor role with plans to build a team within 12 to 18 months.

The role will own renewal and retention campaigns, lead-nurture tracks, and expansion campaigns while collaborating with regional marketing, ABM, partnerships, and marketing operations to ensure precise tracking.

Qualifications

• Senior lifecycle marketing experience in B2B SaaS, hands-on building nurture, onboarding, retention or win-back programmes from scratch.
• Deep, hands-on expertise with a marketing automation platform end to end (segmentation, journey/workflow, reporting).
• Comfort being the first and only person in the role, building with no existing playbook or team to inherit.
• Strong cross-functional collaboration with regional marketing, ABM, partnerships and marketing operations.
• Track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy.

Responsibilities

• Build and run renewal and retention campaigns that protect and grow our existing customer base.
• Launch and manage lead-nurture tracks for prospects not yet sales-ready.
• Launch and manage opportunity-nurture tracks to expand deals and increase win rates.
• Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes (case studies, referrals, NPS).
• Align campaigns with region’s pipeline and retention targets with regional marketing leads.
• Partner with marketing operations to ensure campaigns are tracked and reported.
• Own external customer email communications and manage overall flow and product updates.

Skills

Lifecycle marketing

B2B SaaS

Marketing automation

Campaign management

Cross-functional collab

Retention metrics

Job description

Payhawk, an AI-powered spend management platform, seeks its first lifecycle marketing hire to build email from zero into a nurture channel, reporting to the VP Growth Marketing. This is a senior individual-contributor role with plans to build a team within 12 to 18 months.

The role will own renewal and retention campaigns, lead-nurture tracks, and expansion campaigns while collaborating with regional marketing, ABM, partnerships, and marketing operations to ensure precise tracking.